Untangling the Reality of Attention Measurement
Attention – and standardizing the measurement of it – is of growing importance in the advertising industry.
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What to Watch for at Cannes Lions 2024
What will be the biggest themes and trends at the Cannes Lions Festival 2024? We have a few ideas.
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Meet the Concept of “Walled Garden as a Service”
“Walled Garden as a Service” (WGaaS) is a solution that provides an opportunity for data owners to activate their valuable
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Back to School Season Is (Almost) Upon Us
We decided to dig into the pain points of Back to School so you don’t have to — and we’re
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One of the Largest Streaming Audiences Is Hiding in Plain Sight
Anime viewership represents big numbers, big spending, and a young, diverse audience that any advertiser would be lucky to have.
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Infillion and Experian Collaborate to Improve Audience Engagement in the Post-Cookie Era
Infillion will integrate the Experian identity graph into its unified and scalable platform, expanding the reach and addressability of its
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New Research From Infillion Shows Consumers’ Growing Hesitation to Click on Ads in Today’s Zero-Click Era
The research report, called “Is CTR Really Dead? The State of Digital Advertising’s Most Famous Metric,” brings an analytical lens
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Walmart Connect México Expands Retail Media Offering Through Walmart DSP, Powered by Infillion’s MediaMath Technology
Introducing the new Walmart DSP powered by Infillion, our integration with Walmart Connect, the omnichannel retail media business of Walmart
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Why Retail Media Is at an Inflection Point
At a panel hosted by Infillion leaders from the retail media, CPG, and agency agreed that retail media grew so
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