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Customer Journey eBook - Infillion

An Advertiser’s Guide to The New Sports Fan

Get to Know Today’s Sports Audiences

Sports fans are more diverse than ever – across generations, identities, and media preferences. Infillion’s exclusive research report “The New Sports Fan” dives into their habits, affinities, and how they want to see advertisers involved in their favorite sports.

What’s Inside:

  • The growing sports audiences you might be missing: From NFL Swifties to newly minted cricket fans, here are the biggest trends in rising sports in the U.S.
  • The streaming habits of hardcore and casual fans, Gen-Z audiences, and more: 46% of sports fans say they’re watching more sports on streaming than they were five years ago. What devices are they watching on, and how can marketers pin them down?
  • How sports fans want advertisers to get involved: Learn what kinds of brand activations audiences are most responsive to – especially when a large majority of sports fans, particularly younger ones, show an aversion to traditional ads.
  • Why in-person live sports can be a win for brands: Attending a game in-person can be an all-day celebration or even a bucket list item. Learn how brands can be a part of these moments in ways that weren’t possible a few years ago.

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