Composable AdTech: The Third Path
Build Beyond the Walled Gardens. Win Across the Open Internet. Digital advertising has spent decades optimizing for simplicity through consolidation.
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The Independent Agency Blueprint
How AI, Transparency, and Composability Are Rewriting the Rules The media-agency business is being rewritten in real time. Independents are
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Mastering Omnichannel Retail Media
Retail media is rapidly transforming – are you keeping up? In this deep dive with leaders from Walmart Connect Mexico
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What Buyers Really Want From Retail Media Networks
Retail Media Insights, Unfiltered Retail media ad spend is expected to reach over $277B in 2029—a 65% increase from 2025.
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Engaging Multicultural Audiences
Rethink Your Multicultural Marketing Tactics Multicultural marketing strategies frequently focus on representation of diverse identities in ad creative or on
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The Secrets to Capturing Attention in a Non-Linear World
Infillion & Adweek Webinar In this webinar with Adweek, we dig into exclusive research on consumers’ attitudes towards ads…and media
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Meet The Concept Of “Experiential Attention”
New Exclusive Research Industry standards for a “viewable” display ad remain at 50% of an ad viewed for one second,
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What Happens When Consumers Stop Clicking?
eMarketer Tech Talk with Infillion Are we witnessing the death of the click? While CTR has long been digital advertising’s
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Redefining “Premium”
Get Beyond Buzzwords Media companies love to assure advertisers that their inventory is “premium.” But what exactly do they mean
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