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Eyes Wide Shut
Traversing the Attention Spectrum
How should marketers be thinking about attention – how to capture it, how to keep it, and how to measure it? In Eyes Wide Shut: Traversing The Attention Spectrum, a new report from Infillion, you’ll learn:
- The latest stats on how much consumers are (or more likely, aren’t) paying attention to the ads they see across digital screens
- What media buyers think about the current offering of attention-based metrics
How the concept of “experiential attention” can help reframe an elusive standard - Attention continues to be one of the hottest topics in the ad industry. Don’t miss out on the latest insights – fill out this form to download our new research today!
