Resources
Learn through our collection of whitepapers, infographics, videos, webinars, and more
The Consumer-Defined Future of Streaming is Here
Infillion | Ipsos Research Report
In this proprietary study, we explore streaming viewer behavior, consumer perceptions relative to ad targeting, data privacy and personalization, and receptivity to new streaming features.
Key findings include:
- 73% of consumers feel the ads they see are repetitive
- 67% of consumers prefer ad-supported streaming options to ad-free ones
- 61% of consumers multitask during ad breaks when streaming content
Location Data
The definitive guide
Learn how location technology works, the valuable data it generates, and where is can be applied.
Mobile Viewability
Visual breakdown
A complex problem explained simply. Understand what “viewability” means and how to solve for it here.
What is Location 2.0?
Understanding physical world data
Learn how to harness the power of always-on location data for your mobile marketing and advertising campaigns.