Case Studies

Powerful examples of advertising and marketing technologies driving outcomes

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Media Thesis Case Study
  • Media
  • Opt-in Engagements
  • Video
  • Automotive

Media Thesis

Media Thesis set out to identify the most efficient DSP for driving cost-effective results across both premium and open-market inventory.

  • Media
  • Retail

Walmart Connect Mexico

Walmart DSP, powered by Infillion’s MediaMath, drives higher ROAS with advanced retail media targeting, AI optimization, and first-party data

  • Media
  • Opt-in Engagements
  • Video
  • Automotive

Porsche

First-to-market “car configurator” ad unit puts users in the driver's seat via customized experiences, driving engagement into the fast lane.

  • Media
  • Opt-in Engagements
  • Video
  • Education

Higher Education

Engagement ad campaign for a private university led to results higher than industry benchmarks across the board, including 2x CTR.

  • Brand Lift Measurement
  • Media
  • Opt-in Engagements
  • Video
  • Travel

VisitBritain

Ad campaign for VisitBritain used AI technology to drive interactive experiences that embraced linguistic and cultural differences.

  • Brand Lift Measurement
  • Media
  • Opt-in Engagements
  • Video
  • Retail

WHOOP

Interactive ad campaign for a fast-growing digital fitness company led to peak performance results - 9x the industry benchmark.

  • Footfall Attribution
  • Media
  • Performance Media
  • Retail

Watch Retailer

A mobile ad campaign for a watch retailer drove a 7% lift in store traffic and an average store dwell time of 35 minutes.

  • Media
  • Performance Media
  • Restaurant

Restaurant Group

By implementing a cross-device solution, a major restaurant group was able to outperform their CPA goal by 35%.

  • Beacons
  • Footfall Attribution
  • Location Intelligence Platform
  • Media
  • Performance Media
  • Retail

Casper

A mobile ad campaign for Casper’s pop-up store drove a 15.7% visitation lift and an average dwell-time of 47 minutes.