Engagement video advertising
Guaranteed attention on every digital platform
The result is a better experience for the viewer, reduced ad load for publishers, and 5x the brand impact for advertisers over standard video spots.
CTV meets attention
Target audiences that choose to interact with a TrueX engagement unit and ensure your ads are seen.
Trade interactions with your brand for the most desired commodity today: human attention.
Measure what works
Track your brand’s lift with in-unit questionnaires to measure the effectiveness of your campaigns.
Media for an on-demand economy
Advertisers are competing for human time and attention.
TrueX engagement ads optimize consumer experience by reducing the number of ads a consumer sees in exchange for their undivided attention.
TrueX is the leader in engagement addressability across all screens—especially CTV.
More than display
Provide choice to make a better impression
Offering consumers a choice with their ad viewing experience tells them that you – the brand – respect their attention and recognize the value of their time.
No more paying for impressions that run in the background. With TrueX, you only pay for attention.
Fewer & more relevant
Letting consumers choose reduces the number of ads they see before consuming their favorite content.
Increased share of voice
Replacing an entire ad pod means more exposure – and higher recall – for your brand’s efforts.
Many consumers see TrueX engagements as a welcomed alternative to standard ads.
What is value exchange?
As an advertiser, the thing we desire most is human attention. As consumers, our most valuable asset is our time.
TrueX engagement ads optimize for both groups by reducing the number of ads a consumer sees in exchange for their undivided attention.
Stop paying for impressions and start optimizing for engagements with your brands from the leading interactive group available.
Interactive video ads
Bring your brand to life
The TrueX engagement ad container can showcase your brand in vivid color and depth.
Our unit is a blank creative canvas that can be filled with limitless possibilities for interactivity that captivates audiences, allowing advertisers the ability to capture the best form of quality attention.
Innovative ad types
Sponsored streams, sponsored ad breaks, metered content access, and more are available as popular ad types.
Fast launch times
TrueX Blueprints™ help your brand launch interactive engagements in a fraction of the time. Browse the library to get started.
Share of voice
TrueX makes you the star. Replace an entire ad pod for more exposure and higher recall for your brand’s efforts.
Experience premium advertising
TrueX has helped some of the top brands in the world across countless industries engage their customers across desktop, mobile, tablet, and connected TV.
Need inspiration? Interact with our most creative and best-performing ad formats in the Engagement Showcase.
Impact from first impression
You only get one chance to make a first impression. So why waste it with boring, uninspired creative?
Put your brand voice to work by tapping Infillion’s in-house Creative Studio. Our specialists put their years of expertise to work for you by recommending best practices and co-creating some of the internet’s most coveted ads.
Move the needle
Measure brand lift with UpLift
Every TrueX advertisers has their campaigns measured with UpLift, our brand lift measurement and optimization system. Uncover transparent and actionable insights across desktop, mobile, and connected TV platforms.
Full-funnel media buying
Expand your TrueX horizons with InfillionX
With InfillionX, keep up the momentum of TrueX campaigns with a full-funnel, cross-platform media buy. Retarget customers who interacted with your streaming ads and take the reins of the customer journey.
Stop advertising, start engaging
Get started today
Consumers expect more. Deliver engaging, interactive ads across formats in a way that respects their time, attention, and privacy. Launch your TrueX campaign today.