Using our expertise to give back

TrueGiving is Infillion’s community-building arm, dedicated to using our advertising expertise and resources in service of purpose-driven nonprofits and organizations.

  • Build, run, and measure pro-bono digital marketing campaigns in order to provide a voice for crucial issues
  • Enact change by raising awareness and driving direct and tangible support through sign-ups and donations
  • Provide nonprofits with educational resources for best-in-class digital marketing


Our vision is to capture donor and supporter attention, and wield the power of targeted advertising to help nonprofits advertise alongside the big for-profit players.

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We are seeking organizations with authentic, worthy missions that we can work with to develop ads that garner awareness, support, and donations. If this sounds like you, get in touch.
We are always looking to partner with publishers that can provide pro-bono ad space for worthy causes. Our canvas allows for unique interaction and engagement and can help expand upon your CSR initiatives while supporting organizations that normally wouldn’t have the funds or access to spread their missions and garner support.

Are you or a publisher you work for able to help? Send us a message.

Advertising for action

Infillion for good

The mission of Infillion’s charitable arm is to provide a voice for significant public issues, raise awareness, and promote the education of important causes.

The group brings together nonprofit organizations with far-reaching media companies desiring to affect change, and the media companies donate a portion of their inventory to the charity’s ad campaign.

All of our philanthropic campaigns are produced pro-bono from the creative and campaign set-up to the media buyers who donate their services on a completely volunteer basis.

Tech that tells a story


Samaritan shines a light on the unsheltered – the single mom on the bus, the grandfather on the park bench, or the homeless teen outside the supermarket – by revealing their stories via the Samaritan app and opening up the opportunity for individuals to make a meaningful contribution in the moment.

In 2015, Samaritan began testing Gimbal Beacons as a communication path between app owners and those in need.

Since then, Gimbal has provided Samaritan with over 1,000 S10 beacons, which has helped over 580 unsheltered individuals and raised roughly $50,000 in donations.

Gimbal beacons work in conjunction with Samaritan’s GiveSafe app. When app owners cross paths with a Samaritan beacon holder, a notification will appear on their phone. Clicking on the notification provides an opportunity to read about the person’s story or contribute money towards a needed good or service (such as food, fuel or clothing).

Read the life changing story of one woman here.

Exhibit at the Gates Museum

Exhibit at the Gates Museum

It’s been truly incredible working with the Gimbal team! Their technology and attention to our cause has deeply impacted the lives of currently homeless individuals in Seattle. We’re very grateful!

Jason K.

CMO, Samaritan

Interested in joining the Samaritan movement?

Coding with the community

Engineering for the future

Over the past few years, Gimbal has held several coding nights with Teens Exploring Technology (TXT), a non-profit organization that encourages young people of color from underprivileged communities to ideate and collaborate using technology as a catalyst for promoting positive youth development and leadership.

These “all night” code-a-thons bring together Gimbal engineers with TXT participants to inspire learning and creative thought and give them a peek inside a professional working environment.

Gimbal’s Product Manager, Alex Steady, with TXT’ers

Learn more to do more

Get involved with Infillion 

Whether you’re a nonprofit looking to promote your cause or a publisher on the supply-side looking to support a cause, we’re here to help