Meet TrueGiving, Infillion’s Nonprofit initiative
TrueGiving, Infillion's nonprofit arm, is dedicated to using Infillion's advertising expertise and resources in service of purpose-driven nonprofits and organizations.
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Celebrating the Power of Partnership at Cannes Lions
The Infillion team is thrilled to be returning to Cannes Lions with so many of the partners and collaborators that inspire us every day. Learn about our partners and upcoming events in this sneak peek blog post.
Creating Harmony in the Customer Journey: Touchpoints, Media Channels, and Devices
What's the difference between a marketing funnel and a customer journey? This blog post will delve into their similarities and differences and how understanding both can elevate your marketing strategy.
Selling to the CFO: Making the Case for Marketing When Times Are Tough
Marketers who successfully demonstrate the value of marketing with their CFO and corporate finance team stand a good chance of coming out ahead and keeping most of their budgets intact this year. Here are some ways to do that.
Exploring the Marketing Funnel vs. Customer Journey
What's the difference between a marketing funnel and a customer journey? This blog post will delve into their similarities and differences and how understanding both can elevate your marketing strategy.
Post-Omnichannel Marketing: An Introduction
What is a post-omnichannel customer journey? This modern approach adopts context and customer-forward strategies that take into account real-time behavior, immediate actions and reactions, customer psychology, and both online and offline environments.
What Makes TikTok Tick? With Its Future in Question, 5 Takeaways for Marketers
Infillion Media President Christa Carone shares five lessons marketers and agencies can learn from TikTok’s tricks and apply beyond its platform
Telling Multi-Funnel Creative Stories: Infillion’s Michael Colella on InfillionX’s Launch
Where does a creative team lead when it comes to something like InfillionX? We spoke to Michael Colella, SVP and Executive Producer of Infillion’s Creative Studio, to explain.
Discover Creative Secrets from Our IAC Award Winners
Infillion took home over a dozen trophies at the 2023 IAC Awards, including "Best in Show" and "Top Agency." Here are the winning ads and a behind-the-scenes look at each of them.