Tips and insights for an increasingly connected world
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Preparing For the Next Phase of Privacy With iOS 15
Built on the changes first announced in Apple’s iOS 14 last year, as well as iOS 14.5 with the roll out of App Tracking Transparency (ATT), Apple’s newest release of iOS 15 provides even more privacy and transparency for app users. From new location permission changes...
Reinventing the In-Store Experience: The Reshaping of Retail
From interactive engagements to destination shopping, major retailers are doubling down on brick-and-mortar post pandemic. The world is reopening. After more than a year of people trying to avoid crowds and maintain social distancing, retailers are betting that...
How QSR and Fast Casual Restaurants Can Prep for the Off-Premise Evolution
There are many opportunistic windows that opened during the pandemic that restaurants are not dismissing as a phase.
Why the Future of Retail Starts and Ends with LTV
As facts and behaviors change, so too should your approaches to meet the needs of the customer. Not long ago, software was sold in a box. Literally. If you wanted to use Microsoft Word or Adobe Photoshop on your computer, you would drive to a store, pay for the...
What Retailers Have Learned from DTC Strategies (and vice versa)
Imagine your top VIP customer. Imagine you know everything about her: what she likes, what she doesn’t like, what her favorite color is, what flavors she loves (and which she hates). Now take all of that information, bundle it up, and make the perfect product and...
How to Build a Digital Commerce Flywheel
There continues to be a disconnect between the digital and physical operations of most businesses. The pandemic has accelerated the adoption of technology that brings these worlds and datasets closer together, but there is still a large divide for many organizations....
Online Grocery Soars as Customer Satisfaction Falls
The growth of online food ordering is nothing short of staggering. In March 2020, consumers shifted the ways they shopped overnight - and there has been no looking back. According to eMarketer, online grocery sales are expected to exceed $100 billion for the first...
Screenbusters vs. Doorbusters: The Who, What, Where, How Holiday Debate
Why this holiday season will shatter traditional shopping trendsThe holidays are right around the corner and the shopping season has already begun. It’s no surprise that this year will look a bit different than past years when it comes to what consumers are looking to...
4 Emerging Mobile App Technology Trends
How the pandemic's impact is shaping the current mobile landscape We’ve been living in a mobile world for quite some time and suffice it to say that the pandemic has further cemented mobile as the center of people’s lives. While mobile adoption has risen significantly...
How COVID Has Shifted the Advertising World
Accelerated trends that brands and retailers must adopt in the age of COVID Consumer behavior trends have shifted advertising models and caused advertisers of all sizes to rethink the type of campaigns they should run. As we continue to ride the compulsory state of...
Digital Marketing in a Cookie-less World
Data-driven digital marketing doesn't have to crumble alongside third-party cookies Welcome to 2020. It’s a bizarre land of pandemics, a largely remote workforce, Tiger King, murder hornets, and everyone trying to figure out what our new normal looks like. In the...
How to Approach Your Local Marketing Activities in the Age of COVID-19
4 ways to tackle local and community marketing during the pandemic Times of great challenge require new ways of thinking. As we begin to settle into this the next normal, the value of local marketing has become clearer. Faced with several logistical roadblocks brought...