For Consumers, Tax Season Is The Real Spooky Season. Your Ads Can Make It Less Scary
Explore how 'spooky season' isn't just about ghosts and ghouls—it's also a time to tackle the real fright of tax season.
Explore how 'spooky season' isn't just about ghosts and ghouls—it's also a time to tackle the real fright of tax season.
We’re proud to announce that MediaMath by Infillion has been recognized in Gartner 2024 Market Guide for Ad Tech Platforms.
It’s been roughly eight years since the IAB first put a stake in the ground and announced that a major shift in interactive video ad serving was at hand.
For most Americans, election years are synonymous with an absolute deluge of ads: commercials for every candidate in the state playing on a loop across every TV channel, billboards and lawn signs scattered around town, and pithy jingles on the radio.
Despite what you may have read, the ad industry is still saying farewell to a favorite menu item of marketers and ad data nerds alike: third-party cookies. Facing a cookieless future amid the changing landscape of ad tech overall, advertisers have to pivot.
When Google announced the reversal of its longstanding (and long-delayed) plan to fully deprecate cookies in its Chrome browser, the ad industry was both surprised and unsurprised.
When Google announced the reversal of its longstanding (and long-delayed) plan to fully deprecate cookies in its Chrome browser, the ad industry was both surprised and unsurprised.
Infillion’s immersive IDVx solution, along with the industry’s shift from VPAID to VAST, reflect bigger, better changes for publishers, advertisers and viewers
Infillion has launched IDVx, a first-to-market solution that brings scalable and measurable premium interactive video, including shoppable ads, across CTV, desktop and mobile.