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Netflix: Here’s How To Create The Best CTV Experience In The Industry
A letter of advice from Infillion CMO Laurel Rossi to the leadership at Netflix on how to create CTV ad experiences that consumers actually want.
The CTV Experience: Let’s Make Sure It Connects With Consumers
If you’re treating consumers like commodity by not respecting their time, attention, and privacy—you’re doing it wrong. Here’s how you can create a consumer-centric CTV ad experience, according to Infillion President Christa Carone.
Cannes Panel Recap: Media and Marketing’s Connected Future on the Road to Brand Success and Optimizing Consumers’ Time, Attention and Privacy
We gathered the industry’s market-makers at Cannes Lions to answer this question: What will media look like in the consumer-driven future?
Cannes Panel Recap: Shaping the Metaverse with Diversity and Inclusion at its Heart
The shaping of this virtually immersive new world of code is not only being molded technically, it’s being defined as the next cultural awakening. Infillion invited diversity champions who are shaping the future of media and tech in Web3 to discuss their vision and hopes for this brave new world.
Future State: Navigating the Consumer Experience In a 3.0 Future
This article was originally published on Campaign. For marketers and brands, the metaverse presents many exciting opportunities for creative and consumer experiences as we start to move beyond Web 1.0 and 2.0 to 3.0. To do that, brands need to start thinking...
Cannes Panel Recap: Creativity in Streaming and Why Interactivity Is the Future
Here’s what leaders from Innovid, PepsiCo, Vizio Ads and Xandr had to say about the future of engagement and creative advertising in our Cannes Lions 2022 panel, “Creativity in Streaming and Why Interactivity Is the Future.”
Let’s Talk CTV, Web3, and the Metaverse at Cannes Lions
A preview into all that we have in store for Cannes Lions 22 including panel discussions about CTV, Web3, and the Metaverse.
Preparing For the Next Phase of Privacy With iOS 15
Built on the changes first announced in Apple’s iOS 14 last year, as well as iOS 14.5 with the roll out of App Tracking Transparency (ATT), Apple’s newest release of iOS 15 provides even more privacy and transparency for app users. From new location permission changes...
Reinventing the In-Store Experience: The Reshaping of Retail
From interactive engagements to destination shopping, major retailers are doubling down on brick-and-mortar post pandemic. The world is reopening. After more than a year of people trying to avoid crowds and maintain social distancing, retailers are betting that...
How QSR and Fast Casual Restaurants Can Prep for the Off-Premise Evolution
There are many opportunistic windows that opened during the pandemic that restaurants are not dismissing as a phase.
Why the Future of Retail Starts and Ends with LTV
As facts and behaviors change, so too should your approaches to meet the needs of the customer. Not long ago, software was sold in a box. Literally. If you wanted to use Microsoft Word or Adobe Photoshop on your computer, you would drive to a store, pay for the...
What Retailers Have Learned from DTC Strategies (and vice versa)
Imagine your top VIP customer. Imagine you know everything about her: what she likes, what she doesn’t like, what her favorite color is, what flavors she loves (and which she hates). Now take all of that information, bundle it up, and make the perfect product and...
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