This year’s slate of Internet Advertising Competition (IAC) awards was recently announced, and we’re thrilled to report that Infillion had

The next era of health advertising will be defined by infrastructure, not workarounds. Privacy-safe audiences activated before diagnosis. Premium supply

A media buyer sits down on a Monday to launch a campaign. She has a LiveRamp audience she spent six

The whole point of programmatic advertising is efficiency. It's smarter, faster, and data-driven. But most platforms still optimize the same

It wasn’t so long ago that Black Friday was a full-contact sport. Customers would fight (literally fight) for the privilege

The overall rate of grocery inflation reached a point of relative stability in the first quarter of 2026 (Q1 2026),

For most of the programmatic era, DSP evaluation followed a familiar checklist: reach, channel coverage, pricing, service model. Those questions

What the "Wellness Bowl" Tells Advertisers About Where Health Marketing Is Headed

For the better part of a decade, text messaging has been one of the most reliable tools in political campaigning.