The evolving consumer and legal landscape positions cannabis alongside other regulated industries like alcohol and gambling, operating within a framework of mainstream acceptance and oversight.
The term “Easter egg” – a hidden message, feature, or experience within a piece of creative work, designed for hardcore viewers or fans to stumble upon – turns 45 this year.
Infillion is proud to announce a successful lineup of honors in the annual IAC Awards, a competition that has been honoring digital ad development since the early days of internet advertising. This year, 15 of our campaigns were honored – a new record for our company.
With the programmatic advertising landscape evolving rapidly, ensuring media quality has never been more critical.
For most verticals, telling a brand story can be straightforward: outline your product’s features and benefits and get it in front of the right audience. An oversimplification, perhaps, but those are the core ingredients – and they stand true for just about any company in the vertical of any size.
Ad Tech Executive to Lead New Business Unit, Empowering Organizations to Build and Grow Media Businesses with Composable Programmatic Solutions
Retail media networks have become a dominant force in digital advertising, giving brands direct access to highly engaged shoppers at the moment of purchase. Historically, RMNs’ growth has been fueled in large part by endemic advertisers, but a new wave is emerging: non-endemic advertisers, or advertisers whose products aren’t for sale at that retailer.
For advertisers, no sooner does the holiday shopping season end than planning for back-to-school shopping begins. And with good reason. Consumers have more shopping options – and more advertisers vying for their attention – than ever. But don’t worry: we can help you cut through the clutter.
At Infillion, we believe in the power of precise measurement to drive smarter advertising decisions. That’s why we’re excited to announce that Arrival, our industry-leading real-world foot traffic measurement solution, is now available on MediaMath.