It’s no secret that the data collected from consumers is the fuel that enables seamless engagement, personalization, and the consumer demand we desire. And many people are willing to share their information—or have it used—in exchange for value and convenience. But mounting privacy concerns have cast a shadow over the data-marketing industry.
Infillion announces the launch of InfillionX, a digital advertising product that builds and executes campaigns across the entire Infillion platform — from brand-building to performance, from CTV to rich media display.
One year ago this month, in March 2022, we unveiled Infillion to the world. Combining the technology and talent from Gimbal and TrueX, we created a vision for an advanced media buying platform for the full purchase funnel, with transparency and intricate data at every step of the transaction.
For streaming and premium video advertisers, connecting with and engaging a new generation of consumers can seem like an insurmountable hurdle. But by speaking to Gen Z’s natural proclivities and expectations, brands can move the needle, writes Infillion Media’s Christa Carone.
Experienced Business Leader Brings Digital Marketing Transformation and Media Expertise to Infillion Board of Directors
The brands that ran commercials in Sunday night’s Super Bowl LVII can teach the advertising world a thing or two about how to – or how not to – reach broad audiences in a fragmented world. Here are a few observations we took note of.
Infillion’s Culture Club hosted our first “Day of Giving,” a day dedicated to volunteering and giving back to our communities across the country. Here are some highlights from the work we did with some amazing organizations!
Artificial intelligence is poised to upend the advertising industry, depending on who you talk to. What will the role for human creativity be going forward?
Viewers aren’t choosing lower-priced subscription services because they want to see more advertising.