In the ever-tightening world of advertising budgets, one metric has risen from buzzword to business imperative: incrementality. As brands scrutinize every dollar spent, they’re demanding more than just clicks and conversions - they want to know whether their retail media investments are actually driving net new outcomes.
In an era in which every impression is scrutinized and every dollar demands accountability, precision isn’t optional – it’s essential. That’s why at Infillion we are continually evolving the MediaMath platform to support what matters most to advertisers: Maximizing performance without unnecessary spend.
Summer may have just kicked off, but eventually it’ll fade… and Friday Night Lights will flicker on across the country as all eyes turn to fall sports. For the eyes of advertisers eager to reach highly captivated game-day audiences, now’s the time to start planning.
What if your DSP was the reason you were overpaying for premium inventory? That’s the question Media Thesis set out to answer in a series of head-to-head real-world performance tests comparing the market’s top demand-side platforms.
Microsoft has officially announced it’s winding down Xandr, with a full transition expected by February 2026. In the wake of this news, advertisers are left to consider what is next for them.
Retail media has rapidly evolved from a growing opportunity to a cornerstone of digital advertising, and is on track to reach nearly $166 billion globally in 2025.
The 2020s have been defined by relentless uncertainty across every industry. For brands and advertisers, it’s been one curveball after another - with the pandemic, AI, and inflation rapidly altering consumer behavior and shifting goal posts.
Ad tech is a chaotic business. And at an industry confab like this week’s POSSIBLE conference in Miami, that chaos jumps out of dashboards and spreadsheets and comes to life.
What if your media platform could not only follow instructions, but actually understand intent, reason through nuance, and take autonomous action – all without sacrificing brand safety or human oversight?