Brands are on Board with CTV Advertising. What About Consumers?
Viewers aren’t choosing lower-priced subscription services because they want to see more advertising.
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Infillion Acquires Market Research Platform Phonic
Infillion has acquired Phonic, a global market research platform designed to build voice and video surveys, analyze insights, and create media-enabled research for its partners.
Hello. Do I Have Your Attention?
Discover the factors that impact attention metrics and where advertisers should lean in.
Consumer Adoption: When Will the Metaverse Go Mainstream?
What would it take for the metaverse to get the consumer adoption it needs? Infillion's VP of Business Transformation and Innovation Charles Adleman shares his thoughts.
Adding the Personal Touch: Our Findings for CTV Personalization
In a recent IPSOS report, we share the latest data on personalization in a privacy-first future.
INFOGRAPHIC: A Look at How Much Time We Saved Consumers in 2022
Consumers spend a lot of time seeing ads, but in 2022 Infillion ads saves viewers 2.1 million hours. Here's what else would take 2.1 million hours...
CES ‘23 Wrapped: Our Big Learnings for Marketers
From first-party data to the latest immersive experiences, here's our recap of CES 2023 and what marketers can takeaway.
How We Built It: Sonic Prime Immersive Ad for the NHL
Here's an under-the-hood look at how Infillion's Creative Studio built the immersive Sonic Prime ad for Netflix and the NHL.
Five Tech Trends for Marketers at CES 2023
What’s happening outside the C-Space? We enlisted a tech journalist to help us navigate the massive tech confab.