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Future State: Navigating the Consumer Experience In a 3.0 Future

Future State: Navigating the Consumer Experience In a 3.0 Future

This article was originally published on Campaign.  For marketers and brands, the metaverse presents many exciting opportunities for creative and consumer experiences as we start to move beyond Web 1.0 and 2.0 to 3.0. To do that, brands need to start thinking...

Preparing For the Next Phase of Privacy With iOS 15

Preparing For the Next Phase of Privacy With iOS 15

Built on the changes first announced in Apple’s iOS 14 last year, as well as iOS 14.5 with the roll out of App Tracking Transparency (ATT), Apple’s newest release of iOS 15 provides even more privacy and transparency for app users. From new location permission changes...

Reinventing the In-Store Experience: The Reshaping of Retail

Reinventing the In-Store Experience: The Reshaping of Retail

From interactive engagements to destination shopping, major retailers are doubling down on brick-and-mortar post pandemic. The world is reopening. After more than a year of people trying to avoid crowds and maintain social distancing, retailers are betting that...

Why the Future of Retail Starts and Ends with LTV

Why the Future of Retail Starts and Ends with LTV

As facts and behaviors change, so too should your approaches to meet the needs of the customer. Not long ago, software was sold in a box. Literally. If you wanted to use Microsoft Word or Adobe Photoshop on your computer, you would drive to a store, pay for the...

What Retailers Have Learned from DTC Strategies (and vice versa)

What Retailers Have Learned from DTC Strategies (and vice versa)

Imagine your top VIP customer. Imagine you know everything about her: what she likes, what she doesn’t like, what her favorite color is, what flavors she loves (and which she hates). Now take all of that information, bundle it up, and make the perfect product and...

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