What’s the best way to balance an appetite for cutting-edge ads with the need to meet KPIs? Here are five learnings from our panel with agency leaders in Austin, TX.
Leaders from Infillion and Airship shone a light on the state of mobile app engagement and growth, and how better mobile experiences and expectations are reshaping eCommerce and marketing. Here are some key takeaways from our conversation.
Here’s how sport and entertainment venue marketing is evolving—and how brands can tap into the power of in-person live sports.
Newest Hire Strengthens Infillion's Leadership Team as Company Continues to Rapidly Grow Its Business
Infillion acquired Analytiks.ai, an in-store visitation technology company that generates hyper-accurate traffic counting and zone visit metrics for venue owners.
Infillion Continues to Rank on Inc. 5000 as the Company Advances the Integration of Advertising, Marketing, and Customer Experience through Value Exchange Applications to Captivate Customers
A letter of advice from Infillion CMO Laurel Rossi to the leadership at Netflix on how to create CTV ad experiences that consumers actually want.
If you're treating consumers like commodity by not respecting their time, attention, and privacy—you're doing it wrong. Here's how you can create a consumer-centric CTV ad experience, according to Infillion President Christa Carone.
The study, revealing that 67% of consumers prefer ad-supported streaming options to ad-free ones, defies conventional thinking about traditional TV advertising models and uncovers the demand for more relevant and personalized advertising.