The 2020s have been defined by relentless uncertainty across every industry. For brands and advertisers, it’s been one curveball after another - with the pandemic, AI, and inflation rapidly altering consumer behavior and shifting goal posts.
Winning an award isn’t just about talent—it’s about strategy. With declining theater attendance and an expanding voting body, FYC campaigns now rely on viral moments, personalized outreach, and hyper-targeted digital ads to stand out. In a crowded content landscape, smart marketing can make all the difference.
Off-site channels are reshaping retail media, allowing retailers to re-engage shoppers across streaming, web, audio, and digital screens. With over 1 in 5 U.S. retail media dollars shifting off-site, brands are leveraging first-party data to expand reach and maximize impact.
With the Super Bowl in the rear view mirror, all eyes turn to spring sports. Particularly the eyes of advertisers looking to reach these highly captivated audiences.
Super Bowl 59 wasn’t just a showdown on the field—it was a battle for brand dominance across TV and social media. Discover the biggest marketing trends that stole the spotlight from AI-driven ads to celebrity cameos and second-screen engagement.
Romance content is still sizzling across screens after what’s become an annual holiday blitz of festive romantic comedies. And they’re also an enormous – and often overlooked – source of attention for advertisers.
Discover how Infillion's interaction-based retargeting revolutionizes advertising by tailoring future ads based on user interactions. Learn how brands can create personalized, engaging experiences across CTV, mobile, and desktop with product hotspots, quizzes, games, and more.
The annual CES trade show always offers a captivating glimpse into the future of technology and innovation, where advancements are framed not just around gadgets and robots, but through how they shape the lives of consumers – and this year, of course, through the ever-present lens of AI.
2024 was a year of continuous innovation at Infillion. Our work ran the gamut from boutique ads designed for live, in-person audiences, to streamlined ad experiences built for broad consumption and easy production. In short: it was a year full of work of which we’re extremely proud.