Consumers spend a lot of time seeing ads, but in 2022 Infillion ads saves viewers 2.1 million hours. Here's what else would take 2.1 million hours...
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Will Art Basel remain a regular stop on the digital conference circuit for brands? Here’s what marketers need to know, based on what was on the ground in 2022.
A letter of advice from Infillion CMO Laurel Rossi to the leadership at Netflix on how to create CTV ad experiences that consumers actually want.
If you're treating consumers like commodity by not respecting their time, attention, and privacy—you're doing it wrong. Here's how you can create a consumer-centric CTV ad experience, according to Infillion President Christa Carone.
Cannes Panel Recap: Media and Marketing’s Connected Future on the Road to Brand Success and Optimizing Consumers’ Time, Attention and Privacy
We gathered the industry’s market-makers at Cannes Lions to answer this question: What will media look like in the consumer-driven future?
The shaping of this virtually immersive new world of code is not only being molded technically, it’s being defined as the next cultural awakening. Infillion invited diversity champions who are shaping the future of media and tech in Web3 to discuss their vision and hopes for this brave new world.
This article was originally published on Campaign. For marketers and brands, the metaverse presents many exciting opportunities for creative and consumer experiences as we start to move beyond Web 1.0 and 2.0 to 3.0. To do that, brands need to start thinking differently about building these experiences and how they can help power the consumer […]