58% of consumers say the onslaught of holiday marketing stresses them out. Here's how brands and advertisers can alleviate consumer stress, rather than elevate it with their holiday ads.
Here are 5 strategies marketers can use to maximize attention in this new age of "constant consideration" in the customer journey.
When it comes to investing in purpose-driven or minority-owned media, the industry is at a crossroads. Brands and agencies have been clear—pledging to spend more and more dollars with purpose-owned organizations. However, smaller but impactful publishers and organizations often fall by the wayside within huge programmatic platforms.
#AutismOutLoud is a collaborative initiative launched by Mindshare, Getty Images, and autistic friendship and dating app Hiki, with the mission of eliminating stereotypical images of people with autism in the media and featuring authentic portrayals instead.
The relationship between a company’s brand and the community is just that, a relationship. Companies provide the communities with products and services that they need and want, and communities provide the company with a diverse consumer base and potential employees.
Infillion's Inclusion Cafe hosted a conversation on women in leadership where panelists shared their different journeys on her way upwards. Leading with four distinct aspects – inclusivity, multicultural competency, empathy, and authenticity – has been key not just to their success as leaders but to the success of their organizations.
In partnership with GLAAD and Getty Images, Inclusion Cafe hosted a discussion on the advancement of LGBTQ+ representation in media and advertising.
What’s the next set of priorities for CTV advertising? At Cannes Lions, Infillion president Christa Carone and Beachfront CEO Chris Maccaro took on this subject in a conversation moderated by Conor McKenna, partner at LUMA Partners.
The Cannes Lions “Personalization and Privacy” panel saw Airship Chief Strategy and Marketing Officer Thomas Butta, Infillion CMO Laurel Rossi, and Vayner X EVP, Zubin Mowlavi, engage in a stimulating discussion, moderated by Bain & Company Partner Maureen Burns.