Super Bowl 59 wasn’t just a showdown on the field—it was a battle for brand dominance across TV and social media. Discover the biggest marketing trends that stole the spotlight from AI-driven ads to celebrity cameos and second-screen engagement.
Romance content is still sizzling across screens after what’s become an annual holiday blitz of festive romantic comedies. And they’re also an enormous – and often overlooked – source of attention for advertisers.
Discover how Infillion's interaction-based retargeting revolutionizes advertising by tailoring future ads based on user interactions. Learn how brands can create personalized, engaging experiences across CTV, mobile, and desktop with product hotspots, quizzes, games, and more.
The annual CES trade show always offers a captivating glimpse into the future of technology and innovation, where advancements are framed not just around gadgets and robots, but through how they shape the lives of consumers – and this year, of course, through the ever-present lens of AI.
2024 was a year of continuous innovation at Infillion. Our work ran the gamut from boutique ads designed for live, in-person audiences, to streamlined ad experiences built for broad consumption and easy production. In short: it was a year full of work of which we’re extremely proud.
2024 has been a year of immense change and growth in the ad tech industry. The buzzword on everyone’s lips – again – has been artificial intelligence, and brands have been hard at work figuring out how to operate in a cookieless future even though Google backtracked on its cookie deprecation plans.
At Infillion, we believe that our resources and technology can have purpose beyond our work with corporate clients. Our pro bono arm, TrueGiving, was founded as a way to harness the power of targeted advertising to help nonprofits advertise alongside the big for-profit players.
Live sports have become second-screen spectacles. In fact, 80% of viewers use a second screen while watching sports, according to Google Cloud data, and 71% turn to social media during live TV.
The average American consumer will spend a record $902 on their holiday shopping this season — and it’s likely that they’ve already begun. More consumers than ever — nearly half (45%) — planned to start shopping in November this year, taking advantage of early sales promotions, avoiding last-minute crowds and stress, and spreading their budgets as far as they’ll go.