Untangling the Reality of Attention Measurement
Attention – and standardizing the measurement of it – is of growing importance in the advertising industry.
Attention – and standardizing the measurement of it – is of growing importance in the advertising industry.
What will be the biggest themes and trends at the Cannes Lions Festival 2024? We have a few ideas.
We decided to dig into the pain points of Back to School so you don’t have to — and we’re reporting back to share some insights and solutions for how brands can really empower back-to-school shoppers this season.
Anime viewership represents big numbers, big spending, and a young, diverse audience that any advertiser would be lucky to have. Here's why advertisers should not be overlooking this growing group.
At a panel hosted by Infillion leaders from the retail media, CPG, and agency agreed that retail media grew so quickly that it’s now imperative to set it up for long-term stability. Here's what they had to say.
In a panel at POSSIBLE 2024 “Vertical Ads: How B2B Is Bending The Ecosystem Around Its Needs,” Infillion asked B2B marketing leaders what they see as the biggest challenges, as well as the most promising solutions.
The Infillion team weighs in on the most-talked-about trends we saw on the ground in Miami at POSSIBLE 2024.
Today’s advertisers facing these challenges need a partner that goes beyond execution and can connect the dots of the advertising ecosystem more holistically. MediaMath with the performance media of NeXt is achieving just that: helping advertisers to reach new audiences.
Sports and video games used to be seen as having totally different audiences. Now, that's changed. Here's what advertisers should know about this hybrid demographic