Predictive health advertising built for privacy and proven outcomes
Infillion Health connects predictive audience intelligence, interactive creative, premium supply, and closed-loop measurement in one platform — built for Rx and OTC advertisers who need to reach patients before diagnosis to influence medical outcomes
Talk to our Health expertsThe New Health Advertising Playbook
Health advertisers need a privacy-forward approach that actually performs
Claims-based targeting reaches patients after diagnosis — too late to influence treatment initiation or shape brand choice
Walled gardens offer scale without transparency, and no intelligence outside their walls
Contextual targeting reaches the right page, not necessarily the right patient
Infillion Health Audiences are built on 4B+ U.S. health records to predictively identify likely patients before diagnosis, earlier than any legacy claims-based approach
ISI-enabled interactive creative drives patient education and measurable action, without triggering a full MLR re-review
Measurement proves what actually happened — script lift, diagnosis lift, retail sales lift — verified through trusted third-party partners
Delivered via managed service or self-service DSP, with custom segments built and activated in days
Reach Verified Health Audiences
Connect with patients seeking care and the providers guiding them
Infillion Health identifies likely patients before diagnosis using predictive intelligence built on over 4 billion U.S. health records, mapped to privacy-compliant, omnichannel audiences activated nationally.
Privacy
Audiences built without any personal health information or ID-level health data. Clinical signals are mapped to a consumer dataset using a neural network.
Purchase
Infillion Catalina purchase-based audiences reach patients actively buying products tied to specific health conditions, across 70 major retail banners and 400MM+ U.S. households
Scale
Activate at full national scale with no state exclusions, no channel limitations, and custom segments built and ready to deliver in days — not weeks.
Meet Patients Across Every Screen
Be everywhere patients are, before they start looking
They're watching TV, streaming content, scrolling feeds, and moving through their day. Health advertisers need to be present across all of it.
Infillion leads with CTV, and not just any CTV. Direct publisher supply, premium programming only, active in-home viewing, and IVT-screened traffic means every impression lands in a quality environment with a real person watching. For health advertisers, that's not a nice-to-have. Brand safety and audience trust are table stakes when the message is about a patient's health.
From there, campaigns extend across OLV, display, mobile, DOOH, and in-venue, building the consistent presence that keeps health brands visible from first awareness through active treatment consideration.
Creative BUILT FOR HEALTH
Health advertising that patients actually choose to engage with
A skipped ad can't educate a patient
Most health ads interrupt. Infillion TrueX and Interactive Video are built to engage. Patients opt in, spend time with condition and brand content on their own terms, and leave with a real impression. TrueX drives mid-funnel patient education with 100% interaction rate and 30 seconds of guaranteed engagement. Interactive Video delivers top-of-funnel scale with an industry-leading interaction rate. Each moves patients from first exposure to proven health outcome.
For pharmaceutical advertisers, scrolling ISI is built directly into the ad creative. Required safety information delivers within the experience itself, keeping campaigns compliant without breaking creative or adding friction for the viewer. Health ads carry real information without triggering FDCA/MLR review delays, so campaigns move fast without legal exposure.
PROVEN HEALTH OUTCOMES
Tie exposure, education, and engagement to the health outcomes that matter
Measurement that actually proves impact, not just delivery
Infillion brings the full campaign together — audience intelligence, interactive creative, premium supply, and measurement all working toward the same outcome. Closed-loop measurement proves what actually happened — verified Rx fills, new diagnoses, script lift, and retail sales lift tied directly to ad exposure.
Trusted third-party measurement partners validate audience quality and incremental outcomes through privacy-safe methodologies. Infillion Catalina's Hub360 platform delivers in-flight campaign intelligence — ROAS, incrementality, and multi-touch attribution — across mobile, desktop, CTV, and in-store. Every media dollar connects to a result health advertisers can prove.
Commerce media infrastructure built for control, privacy, and the unique needs of healthcare brands.
Infillion helps health companies transform their owned ecosystems into scalable commerce media networks built for security, compliance, and performance. Our extensible, modular architecture supports both front-of-store and pharmacy businesses on a shared, privacy-safe backbone. With dedicated product and engineering resources, we collaborate to design, build, and support custom components that meet the specialized needs of health media networks.
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