The
Execution Layer
for Agentic Media
The
Execution Layer
for Agentic Media
Watch the Infillion Agent Connector™
Identity & Data Integration
Search, select, and apply 1P and 3P audience segments to any strategy from a single prompt.
Omnichannel
Activation
CTV, video, display, native, audio, and DOOH – executed across formats through a single, unified layer.
Deal & Inventory Management
Granular inventory control, including site-level reporting, include/exclude lists, and deal management.
Real-Time
Optimization
Dynamic pacing and outcome-based adjustments continuously executed without human intervention.
Designed to complement the AI systems you’re already building.
Your teams have spent years integrating data, technology, and AI into your business. You’re building your own agency operating systems to stay ahead, putting you in the driver’s seat of the intelligence layer.
Infillion complements that work with performance that’s reliable, efficient, and ready to scale.
Open, Agent-Agnostic Protocol
Works with any agent, including LLM’s you’re already familiar with, through the same open standard.
You Control Where It Counts
Users can query information, trigger actions, and effect change – not just review outputs.
Full Stack Execution Tools
The tools agents need to perform are already built in.
Open, Agent-Agnostic Protocol
Works with any agent, including LLM’s you’re already familiar with, through the same open standard.
You Control Where It Counts
Users can query information, trigger actions, and effect change – not just review outputs.
Full Stack Execution Tools
The tools agents need to perform are already built in.
Where intelligence gets to work
The simplest path to agentic media.
The Infillion Agent Connector™ is built to work with any AI system, but for teams that haven’t committed to a specific agent, Infillion has one. The agent handles the full campaign lifecycle from planning to reporting, so you can launch campaigns faster, without the heavy lift.
Campaign Management
Find, audit, and build campaigns from scratch end-to-end. The agent handles the entire setup so your team doesn’t have to.
Targeting
Target across every available dimension and tap into proprietary audiences built from Infillion Catalina transaction data, first-party location signals, and zero-party survey insights.
Creative
Upload and organize all creative types, including display, video, audio, native, and image assets. The agent links them to strategies and ensures everything is approved.
Optimization
Make real-time changes to live campaigns across budgets, bids, pacing, goals, and strategies. The agent identifies what needs to change and acts on it immediately.
Reporting
Query performance across spend, impressions, clicks, and conversions by campaign or strategy. Includes hourly pacing data, win/loss reports, and full cross-dimensional performance analysis.
Inventory Management
Search and manage PMP/PG deals, exchanges, and site lists in one flow. The agent finds, builds, and updates supply structures across sources without requiring manual platform access.
FAQs
What is the Infillion Agent Connector™?
The Infillion Agent Connector™ is an agent-agnostic interface that enables any AI agent to connect to and operate within Infillion’s DSP instantly. It uses MCP (Model Context Protocol) to give agents an immediately understandable map of all available tools, rules, and execution capabilities.
How is this different from a co-pilot or AI add-on?
Co-pilots help users click faster inside a single platform. The Agent Connector is built for the world agencies are already creating: a unified AI command center that runs every platform you use. If your AI wants to pause underperformers or shift budget across campaigns, it issues one instruction and the job is executed without navigating individual interfaces.
Which AI agents are compatible?
Any agent or LLM (i.e., ChatGPT, Claude ) that supports MCP – including systems from Veylan, Newton Research, Mint.ai, Hypermindz, or an agency’s proprietary in-house AI – can connect with zero special configuration. For teams that don’t have an agent, Infillion also offers a native agent option. The experience is identical regardless of which agent system is used.
Why use MCP instead of APIs?
APIs were built for humans — a developer reads documentation, writes code, tests it, and maintains it. MCP gives agents a structured format they understand immediately: which tools exist, how they’re structured, and how to act on them. No documentation, no custom engineering, no guesswork.
What can agents do today?
Through the Infillion Agent Connector™, agents can create and manage campaigns in Infillion’s DSP from a single prompt – setting budgets, flights, pacing, and goal types without touching the UI. From there, agents check performance, review pacing, evaluate creative, and apply optimizations directly.
Do humans stay in control?
Yes. Humans still initiate, review, and approve agent outputs throughout. The time spent shifts from manual, detail-oriented tasks to more strategic, creative work.
Is this available now?
Yes. The Infillion Agent Connector™ is publicly available today. It’s relatively simple to get started, with minimal investment beyond onboarding and carving out test budgets.