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What Buyers Really Want From Retail Media Networks
Retail Media Insights, Unfiltered
Retail media ad spend is expected to reach over $277B in 2029—a 65% increase from 2025. However, our research uncovered an interesting stat: While 91% of agency leaders say RMNs are part of strategic planning, most still spend less than 5% of their budgets there. So what’s holding retail media back?
Our latest research report, Getting Real About Retail Media: Unfiltered Perspectives on Advertising’s Next Big Opportunity, digs into the data, challenges, and opportunities shaping the future of RMNs.
