Resources
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The Independent Agency Blueprint
How AI, Transparency, and Composability Are Rewriting the Rules
Independent agencies are stepping into their strongest era yet. AI is turning complexity into clarity, transparency is becoming the new default, and flexible, composable tech stacks are giving teams more control than ever before. Our latest research reveals how independents are rebuilding their media machines for speed, smarter outcomes, and true competitive advantage.
This report uncovers where agencies are investing, how they’re choosing partners, and why proof, flexibility, and innovation now define the next generation of preferred partnerships. If you want a clear view of how independent agencies are evolving and what it takes to win with them, this is your blueprint.
