Introducing Infillion’s Interaction-Based Retargeting

by | Jan 22, 2025

At Infillion, we like to say that interactive ads should live up to their name. In other words, they should actually be interactive. With our suite of creative tools, brands can easily incorporate product hotspots, shoppability, games, quizzes, and more into their ads for CTV, mobile, and desktop – and with our Creative Studio’s expertise and guidance, these can be built at record speed.

One thing we’ve learned over so many years of building interactive ads is that the way someone interacts with an ad can tell you a lot about what that person’s preferences are… and how they might want to receive messaging from that brand in the future. That’s why we’ve launched our latest offering, interaction-based retargeting. We did this following considerable client demand. This first-to-market innovation lets you retarget consumers based not just on whether they’ve interacted with your ad, but on what captured their attention within the experience.

So, how does this work?

Let’s say you’re a retailer that sells a ton of personal tech products from across a wide slate of brands – laptops, mobile phones, tablets, and more. Showcasing just how deep your product line is has a lot of advantages; it shows that you’re a one-stop shop for any variety of technology needs. And with Infillion’s TrueX ads, you can make an easy and user-friendly product exploration or carousel ad to show off the diversity of your product offering.

Consumers who interact with one of these multi-product ads often home in on one item or feature that particularly piques their interest. But until now, it hasn’t been possible for you to retarget a consumer with ads based on that one item. With Infillion’s interaction-based retargeting, you can ensure that that consumer who spent all their time in your TrueX ad learning about the tablets you sell is served future ads about tablets.

Plus, this isn’t restricted to just one Infillion product. We can deploy interaction-based retargeting off a first exposure that comes from either a TrueX interactive video or NeXt rich media display ad, and the retargeting can take the form of either of those as well as our IDVx interactive video ads, or even standard display or audio.

Consider some other possibilities:

  • You’re a skincare brand and are running a TrueX ad that takes the form of a quiz that invites the user to determine their skin type. You can retarget based on the quiz results, ensuring consumers get relevant messaging about products that will be right for their needs.
  • You’re an airline that just announced a slate of new destinations, using “hotspot” functionality in a TrueX ad to let consumers click on a map to familiarize themselves with the locations. Did someone spend all their time in the ad learning about one destination in particular? Future ads they see can hype up that specific place (and your ability to get them there).
  • You’re an auto brand that uses Infillion’s industry-first “car configurator” technology to let consumers put together their dream car from a variety of color and style options. Now, you can follow up with ads that only show the car in the color they picked.

Does this sound intriguing? Infillion’s team would love to talk you through the possibilities – as well as the requirements for the ads in question, like minimum number of interaction paths. Our Creative Studio is here to help you dream big.

Reach out and schedule a meeting here.

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