Spring Sports Are Here. Are Your Ads Ready?

With the Super Bowl in the rear view mirror, all eyes turn to spring sports. Particularly the eyes of advertisers looking to reach these highly captivated audiences.

From March Madness to MLB Opening Day to the growing US soccer audiences for MLS and NWSL, brands have a unique opportunity to engage fans in-venue and across digital channels.

As the March Madness theme song says:

     In one shining moment, it’s all on the line
     In one shining moment, they’re frozen in time.

By leveraging Infillion’s InStadium, high-impact rich media and interactive value exchange placements, and advanced targeting capabilities, advertisers can make sure they get their One Shining Moment at one or all of these high-energy spring sports events.

Here’s a breakdown of how each spring sport presents a valuable opportunity with Infillion:

🏀 NCAA College Basketball: Capitalizing on March Madness

The NCAA’s March Madness is one of the most-watched sporting events of the year, with millions of fans tuning in across multiple channels for weeks.

Infillion’s NCAA package allows brands to get in front of fans at key Conference tournaments, driving massive exposure before, during, and after the most exciting month on the sports calendar.

How Advertisers Can Invest With Infillion:

✔ TV-visible LED placements during high-stakes games
✔ Geofencing to capture audience data and extend messaging beyond the arena
✔ Retargeting fans with interactive digital ads after the game

March Madness fans are highly engaged and emotionally invested, making this the perfect time for brands to drive awareness and conversion through seamless cross-channel experiences.

⚾ MLB Leads Off America’s Favorite Pastime

Baseball is back in full force, with 2024 marking MLB’s highest attendance numbers since 2017.

Shorter game times and an improved fan experience helped drive a record-breaking 71.3 million attendees last season​.

How Advertisers Can Invest With Infillion:

✔ InStadium ad placements at over 1,000 MLB games across 27 teams
✔ TV-visible signage and LED in-game ads to reach both live and broadcast audiences
✔ Digital retargeting to keep the brand top-of-mind post-game

With weekday attendance up 13% since 2022, brands can take advantage of fans engaging in midweek games, providing ample opportunities for in-venue and digital engagement.

⚽ Major League Soccer: A Fast-Growing U.S. Audience

MLS continues to shatter attendance records, with over 11 million fans attending games in 2024 and an average of 23,240 per game—an all-time high​.

With international stars like Lionel Messi bringing global attention to the league, MLS offers brands a prime opportunity to engage a fast-growing, highly passionate audience.

How Advertisers Can Invest With Infillion:

✔ TV-visible LED signage and in-stadium video board commercials
✔ Engage fans live, then retarget across digital platforms
✔ Utilize geofencing to build targeted audience segments

MLS also has one of the youngest, most digitally engaged fan bases in sports, making it ideal for brands looking to connect with millennial and Gen Z consumers.

⚽ NWSL: Capturing a Surging Fan Base

The NWSL is booming, with attendance surpassing 2 million for the first time in league history and individual game attendance records being broken each season​.

Teams are getting more exposure than ever, and major brands are taking notice:

• New York’s Gotham FC signed a brand deal with Unilever to partner with Dove for a jersey sponsorship.
• The Kansas City Current announced a multi-year agreement with La Croix, marking another major investment in women’s soccer.

How Advertisers Can Invest With Infillion:

✔ Field-level LED signage visible on national broadcasts
✔ Video board activations and halftime sponsorships
✔ Custom fan engagement experiences, from giveaways to interactive features

With women’s sports on the rise and media coverage expanding, brands that invest in NWSL now will be at the forefront of one of the fastest-growing fan movements in sports.

One Shining Moment To Surround Spring Sports + Win Fans With Infillion

Spring sports deliver some of the most exciting moments of the year, and brands that integrate both in-venue and digital strategies will maximize their reach and impact.

No matter the sport, Infillion’s multi-channel solutions ensure that advertisers connect with fans at every stage of their journey—from the stadium to their screens.

But like any sports season, the opportunities for brand success pass quickly. Like the March Madness theme song says: ‘in the blinking of an eye, the moment’s gone’. Don’t miss out on the chance to have your “One Shining Moment” this spring with Infillion.

Ready to surround the game? Let’s talk.