Why engagement ads?

Not all attention is created equal.

Industry standards still dictate that an ad has been “viewed” if 50% of the unit pixels were seen for at least two seconds.

That’s a low bar, hardly enough to make an impression — and it’s led to a media landscape overstuffed with inexpensive, interruptive ads.

We’ve built advertising that respects publishers’ standards of quality while simultaneously giving consumers the option to reduce ad load. The result is a better user experience and better ROI for you.

Premium ad solutions

The best way for premium publishers to monetize

With TrueX engagement ads from Infillion, publishers have access to tools that can help their advertising go above and beyond impressions, views, and clicks, while at the same time improving users’ experience.

By reducing ad loads for viewers, increasing monetization for publishers, and guaranteeing views for advertisers, the win-win-win solution makes the premium video ecosystem a better place.

Higher revenue, fewer ads

TrueX units are sold at 5-10x typical CPM rates which means you get paid more for each unit

New ad format for sales teams

Premium ad units for publishers to create, serve and manage ads and revenue

Cross-platform monetization

Infillion mediates engagement ad serving on web, tablet, mobile, and CTV devices for your direct sales team

Improved viewer experience

Viewers are given the choice to interact with engagements instead of having their site experience consistently interrupted by ads

Viewability & fraud detection

Integrated with top partners to detect and remove automated fraud and report on key viewability metrics

Turnkey solutions

Infillion has a suite of creative services and platforms to help you build custom campaigns that suit your clients’ needs and KPIs

Publisher solutions

Everything you need to succeed

Advanced ad formats

Premium ad solutions mean optimal monetization and an unmatched viewer experience.

Explore TrueX’s engagement ads for video, content, and game publishers.

Targeting & measurement

Gives viewers the opportunity to share their
information in exchange for a lighter ad load and more relevant, engaging advertising.

Advertising impact is measured through
proprietary brand lift and foot traffic solutions.


Innovate alongside Infillion with first-of, world-class publisher solutions in Loyalty Programs and the Metaverse.

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Infillion Loyalty products reward users for tuning in, binge-watching, viewing and interacting with ads, social interactions & other initiatives.


The Infillion Metaverse collection creates cutting-edge, virtual experiences that engage users with content in a whole new way.

Deliver the best

Serve better. Make more.

Implement the most engaging ad formats on the market. Your viewers will thank you, and you’ll make more money.