Higher rates for a better experience

Don’t compromise your monetization strategies

The TrueX engagement ad is the gold standard for digital video advertising. By reducing ad loads for viewers, increasing monetization for publishers, and guaranteeing views for advertisers, the win-win-win solution make the premium video ecosystem a better place.

Premium ad solutions

The best way for premium publishers to monetize

With TrueX engagement ads from Infillion, publishers have access to tools that can help their advertising go above and beyond impressions, views, and clicks, while at the same time improving users’ experience.

Higher revenue, fewer ads

TrueX units are sold at 5-10x typical CPM rates which means you get paid more for each unit

New ad format for sales teams

Premium ad units for publishers to create, serve and manage ads and revenue

Cross-platform monetization

Infillion mediates engagement ad serving on web, tablet, mobile, and CTV devices for your direct sales team

Improved viewer experience

Viewers are given the choice to interact with engagements instead of having their site experience consistently interrupted by ads

Viewability & fraud detection

Integrated with top partners to detect and remove automated fraud and report on key viewability metrics

Turnkey solutions

Infillion has a suite of creative services and platforms to help you build custom campaigns that suit your clients’ needs and KPIs

Publisher solutions

Everything you need to succeed

Advanced ad formats

Premium ad solutions mean optimal monetization and an unmatched visitor experience.

Explore TrueX’s engagement ad solutions for video, content, and game publishers here »

Targeting & measurement

Infillion-powered targeting and measurement solutions link advertising, marketing, and CX through critical data and engaging digital experiences across channels.

Learn more about TrueTargeting and UpLift.

Innovation

Innovate alongside Infillion with first-of, world-class publisher solutions in Loyalty Programs and the Metaverse.

Explore TrueX’s engagement ad enhancements for video, content, and game publishers here »

Do Not Use

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Loyalty

Infillion Loyalty products reward users for tuning in, binge-watching, viewing and interacting with ads, social interactions & other initiatives.

Metaverse

The Infillion Metaverse collection creates cutting-edge, virtual experiences that engage users with content in a whole new way.

Why engagement ads?

Not all attention is created equal.

Industry standards still dictate that an ad has been “viewed” if 50% of the unit pixels were seen for at least two seconds.

That’s a low bar, hardly enough to make an impression — and it’s led to a media landscape overstuffed with inexpensive, interruptive ads.

TrueX knows that premium, long-form video offers the best consumer attention. We’ve built advertising that respects those publishers’ standards of quality while simultaneously giving consumers the option to reduce ad load.

The result is a better user experience and better ROI for you.

Deliver the best

Serve better. Make more.

Implement the most engaging ad format on the market. Your viewers will thank you, and you’ll make more money.