If you’ve spent enough time working in advertising, you know that a few things are true about marketing to live sports audiences. One, fans are passionate, and they’re paying attention in a way that’s the envy of brands. But on the other hand, they’re not there for the brands – they’re there for the game, the race, or the team.
Summer may have just kicked off, but eventually it’ll fade… and Friday Night Lights will flicker on across the country as all eyes turn to fall sports. For the eyes of advertisers eager to reach highly captivated game-day audiences, now’s the time to start planning.
With the Super Bowl in the rear view mirror, all eyes turn to spring sports. Particularly the eyes of advertisers looking to reach these highly captivated audiences.
Super Bowl 59 wasn’t just a showdown on the field—it was a battle for brand dominance across TV and social media. Discover the biggest marketing trends that stole the spotlight from AI-driven ads to celebrity cameos and second-screen engagement.
Live sports have become second-screen spectacles. In fact, 80% of viewers use a second screen while watching sports, according to Google Cloud data, and 71% turn to social media during live TV.
Infillion’s immersive IDVx solution, along with the industry’s shift from VPAID to VAST, reflect bigger, better changes for publishers, advertisers and viewers
As the healthcare industry – and the companies that support it – increasingly move to digital and always-on, how can this problem be addressed?
Sports and video games used to be seen as having totally different audiences. Now, that's changed. Here's what advertisers should know about this hybrid demographic