At a panel hosted by Infillion leaders from the retail media, CPG, and agency agreed that retail media grew so quickly that it’s now imperative to set it up for long-term stability. Here's what they had to say.
In a panel at POSSIBLE 2024 “Vertical Ads: How B2B Is Bending The Ecosystem Around Its Needs,” Infillion asked B2B marketing leaders what they see as the biggest challenges, as well as the most promising solutions.
We asked David Berkowitz, who runs the AI Marketers Guild, about trends versus meaningful industry change, innovative brand uses for AI, and more. Here are his answers.
In a recent eMarketer Tech-Talk webinar, industry experts Nancy Taffers-Santos and Infillion CMO Laurel Rossi shed light on the intricacies of the customer journey and the strategies that can make it more streamlined, effective, and privacy-forward.
At Cannes Lions, Infillion invited the leaders from the AList to talk about how to support and amplify Black voices; promote authentic, Black-owned content; and invest more in Black creators.
Cannes Lions is celebrating its 70th year, and as usual there’s the promise of exciting new developments. It’s also a good time to keep in mind some clear-eyed marketing fundamentals that are even more enduring than this annual gathering.
We'll explore why you should embrace the messy reality of customer journeys in the post-omnichannel era and how to adapt your marketing strategies accordingly.
Marketers who successfully demonstrate the value of marketing with their CFO and corporate finance team stand a good chance of coming out ahead and keeping most of their budgets intact this year. Here are some ways to do that.