Live Price Check: Making Last-Minute Holiday Shopping Easy

The average American consumer will spend a record $902 on their holiday shopping this season — and it’s likely that they’ve already begun. More consumers than ever — nearly half (45%) — planned to start shopping in November this year, taking advantage of early sales promotions, avoiding last-minute crowds and stress, and spreading their budgets as far as they’ll go. But according to the Better Business Bureau, 60% of shoppers are still doing last-minute gift purchasing. That’s when they’re clicking “purchase” on the gifts they’ve been mulling over, and taking advantage of last-minute deals

Shoppers are both starting early and shopping late. Why’s this? Surprisingly, rising inflation and economic uncertainty aren’t necessarily causing Americans to tighten their pursestrings this year. Instead, they’re instead forcing consumers to get strategic. Shopping earlier, using “buy now, pay later” payment plans, buying secondhand from thrift stores and reseller shops, and monitoring/comparing prices across e-commerce retailer sites are just some of the ways people are getting into the holiday spirit without breaking the bank. And these complex strategies take planning and time.

These changing approaches reflect the vast rise of e-commerce over the past decade. The majority of American consumers plan to shop online this year. Additionally, up to 81% of consumers are planning to use mobile shopping apps this year, taking advantage of brand loyalty and rewards programs and making mobile-forward experiences increasingly important for brands this year.

However, don’t count brick-and-mortar shopping out. As consumers – particularly Gen-Z consumers, interestingly enough – seek out deals, they’re increasingly checking out both online and in-person shopping opportunities, in search of the best possible deals wherever and particularly whenever they may be.

For advertisers, this presents a golden opportunity to find new ways to make those end-of-December shopping trips less stressful thanks to new innovations in consumer technology. And at Infillion, we’re making that a little easier with a brand-new feature.

Our TrueX engagement ad technology’s interactive canvas and attention guarantee provide brands with a unique advantage, especially amongst all the other noise of holiday advertising. So to take full advantage of that, we’re rolling out Live Price Check for your shoppable ads.

Using SmartCommerce Click2Cart technology, we can create custom branded shopping hubs for users, offering shoppable CTAs that dynamically react to location, live prices, and inventory status. The unit will automatically render Add-To-Cart CTAs for in-stock products at nearby retailers, providing relevant shopping choices. Users can then add their preferred product to cart in one click, removing layers of purchase friction.

Especially during the busy holiday season, shoppable CTV ads regularly serve up out-of-stock inventory to users. This happens a staggering 30% of the time, and can potentially create negative sentiment both for the brand running the ad and the retailer that no longer has it on its shelves. With Live Price Check, we can swap out products as they run out of stock, providing the user with a seamless purchase journey directly from the ad itself.

This dynamic approach provides users with live contextual data, which can, on average, double the CTR on your ads and significantly drive purchase intent and consideration.

As users increasingly strike out on their own holiday shopping paths, exploring every possible avenue from brick-and-mortar to mobile apps, it’s more important than ever to meet consumers where they are and provide them with relevant, dynamically-updated, transparent, and seamless user experiences that let them finish up the stressful parts of the holiday season and feel the joy.

Want to get started with shoppable ads that feature this new, dynamic live price check? Reach out to Infillion today.