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Discover Creative Secrets from Our IAC Award Winners
Infillion took home over a dozen trophies at the 2023 IAC Awards, including "Best in Show" and "Top Agency." Here are the winning ads and a behind-the-scenes look at each of them.
From Seamless Shopping to Multicultural Media, 5 Strategies for Engaging Gen Z Through CTV
For streaming and premium video advertisers, connecting with and engaging a new generation of consumers can seem like an insurmountable hurdle. But by speaking to Gen Z’s natural proclivities and expectations, brands can move the needle, writes Infillion Media’s Christa Carone.
Super Bowl LVII Ads and the State of “Watercooler” Content
The brands that ran commercials in Sunday night’s Super Bowl LVII can teach the advertising world a thing or two about how to – or how not to – reach broad audiences in a fragmented world. Here are a few observations we took note of.
Finding Humanity in a Generative AI World
Artificial intelligence is poised to upend the advertising industry, depending on who you talk to. What will the role for human creativity be going forward?
CES ‘23 Wrapped: Our Big Learnings for Marketers
From first-party data to the latest immersive experiences, here's our recap of CES 2023 and what marketers can takeaway.
How We Built It: Sonic Prime Immersive Ad for the NHL
Here's an under-the-hood look at how Infillion's Creative Studio built the immersive Sonic Prime ad for Netflix and the NHL.
Making It Work: How to Build Digital Ads That Balance Creative Freedom with Effectiveness
What’s the best way to balance an appetite for cutting-edge ads with the need to meet KPIs? Here are five learnings from our panel with agency leaders in Austin, TX.