Infillion, a full-service technology platform that helps advertisers elevate their media plans with cookieless data, advanced formats, and extensive audience and supply integrations, announced today an integration with Walmart Connect, the omnichannel retail media business of Walmart México and Central America, to present the new Walmart DSP powered by Infillion. Through this partnership, Walmart DSP will help advertisers elevate their media plans with cookieless data, advanced formats, and extensive audience and supply integrations, as well as leverage programmatic technology to drive performance with its AI-powered optimization and give clients access to Walmart’s first-party audiences and curated supply.

This integration provides Walmart Connect with an off-the-shelf, future-proofed solution to scale its data and inventory monetization, while providing advertisers with unique proprietary data to optimize toward their campaign goals. Infillion’s data management solution enables Walmart Connect to scale its first-party audiences through Walmart DSP. In addition, Infillion’s customizable supply management tools, including curated marketplaces, allow advertisers to reach Walmart Mexico customers outside of owned and operated properties.

Walmart Connect will also gain access to Xgraph, Infillion’s proprietary identity graph equipped with over two billion digital touchpoints, and its comprehensive, agnostic identity solution stack empowering Walmart DSP to offer a non-comparable DSP platform in the LATAM market.

“Retail media is one of the fastest-growing sectors in advertising, and it’s also one of the biggest priorities for Infillion and our newly relaunched MediaMath technology,” said Laurel Rossi, Chief Revenue Officer, Infillion. “Our plans to bring global excellence to the programmatic marketplace by delivering superior CX and less wasteful, bespoke tech solutions has expanded our footprint into LATAM. This Walmart Connect partnership is certainly something we are very proud of.”

“For Walmart Connect, Walmart DSP will provide a solution to huge challenges that brands and agencies’ teams will face with the cookie deprecation process. Brands will begin to seek media with vast amounts of consumer purchase data, and we already have it through Walmart Audiences, which will also enable us to understand new audiences and potential new buyers for different categories. We are confident that Walmart DSP will help us and our business partners achieve all our shared objectives,” said Jonatan Fasano, Head of Product at Walmart Connect México.

Original Release Here.