Case Study
DRIVE ONLINE RESERVATIONS
Objective
A major restaurant group was looking to drive online reservations across a number of their restaurant brands.
Solution
Target the primary audience(s) across all their devices and refine those audience segments via the Cross-Device Identity Index to reach those most likely to engage and convert.
Geo-target consumers and expand reach to a national scale via retargeting tactics to capitalize on those that have exhibited past interest in the advertised restaurants.
Results
By implementing a cross-device solution and through constant optimizations, we were able to outperform the client’s CPA goal by 35%.