eMarketer Tech Talk with Infillions

What Happens When Consumers Stop Clicking?

Is CTR Really Dead? Resource

Are we witnessing the death of the click?

While CTR has long been digital advertising’s standard of success, marketers have begun to question whether they can rely on the metric to demonstrate campaign performance in this day and age.

In this webinar, Infillion’s Amanda Conrad shares exclusive custom research into consumers’ current habits around clicks, and also offer a look under the hood of a recent success story with its client, fitness wearable brand WHOOP, which was able to supercharge CTR to an extraordinary 9.1% in an interactive video ad campaign.

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