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NEW REPORT: Redefining “Premium”

Why You Need This Report:

Media companies love to assure advertisers that their inventory is “premium.” But what exactly do they mean by that? This new analysis from Infillion digs into industry trends and realities to reveal just how vague the term “premium” actually is and how advertisers should feel empowered to define it for themselves.

In this report you’ll find:

• A breakdown of how “premium” can mean very different things to different people
• The current state of just how much online advertising inventory bills itself as “premium”
• A checklist of questions advertisers should be asking themselves to determine if a media or publisher partner is right for them

Dive into this report to unlock the power of strategic ad placement, guiding you towards maximizing the impact of your advertisements like never before.