Infillion CTV Playbook
The Ultimate Guide to the New Living Room
By merging the scale and legacy of TV with the cutting-edge promises of digital, connected TV is one of the most exciting mediums for marketers.
But it’s a complicated ecosystem, and getting a holistic view of CTV isn’t always easy.
That’s why we’ve created the Infillion Connected TV Playbook.
It’s your comprehensive guide to the living room of the future, from consumer trends to high-tech creative tactics to the must-know details about measurement and accountability.
No matter what your role is in the video advertising world, the CTV Playbook will bring you up to speed and ensure you’re equipped to ask – and answer – the right questions about this emerging medium.
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