Infillion | Ipsos Research Report

The Evolution of Shopping in a Consumer-Defined World

The numbers show the way: the future of shopping is consumer-defined, and the brands that offer relevancy, convenience, and seamless experiences will come out on top. In partnership with research firm IPSOS, Infillion conducted a survey on consumer expectations and preferences when it comes to shopping online and in-store.

Key Findings Include:

• 2 out of 3 customers favor in-store over online shopping for its returns and customer service
• 69% of customers access reviews and ratings on mobile devices while in-store
• 80% of customers prefer returning items at a physical location

Download the report to learn more about consumer sentiment and how shopping is evolving to match customer expectations.