In-Depth Guide

All About Location Data

The mobile advertising and marketing industries have a habit of making claims and conflating ideas so often that it becomes difficult to understand what is real, what is possible, and what is completely unfounded. So, after years of internal research and curation, we created a robust guide around how location technology works, the valuable data it generates, and where it can be applied. Chapters include:

• Location Data Sources
• Accuracy, Precision, and Access
• Connecting Offline with Online
• Use Cases for Location Data
• Verification of Location Data

And a whole lot more!