The Secrets of Smokey Bear: Lessons from America’s Longest-Running PSA Campaign
As America's longest-running public service campaign, Smokey Bear stands as a towering figure in fire prevention, symbolizing vigilance and responsibility
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The Power Play: Collaborating with Brands for Social Impact
What’s the playbook for brands when those athletes are motivated – as athletes often are – to use their voices
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A Check-In on the Ad Industry’s Commitment to Diverse-Owned Media
Dealing with this reality – and ensuring that the ad industry can live up to its promises – was the
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How to Bridge the Gap Between Creative and Programmatic
On an Infillion-hosted panel in Cannes, “Why Programmatic Shouldn’t Be A Dirty Word For Creatives,” a set of leaders from
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From Cannes Lions, How Advertisers Can Keep Up with Sports Fans
Infillion’s recent research report, “The New Sports Fan,” dug into the trends that are driving changes in sports marketing, and
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Why Diversity Behind the Camera Is Just as Important as on Screen
54% of consumers say they feel underrepresented in advertising, but only a third of advertisers have actively been incorporating DEI
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Untangling the Reality of Attention Measurement
Attention – and standardizing the measurement of it – is of growing importance in the advertising industry.
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What to Watch for at Cannes Lions 2024
What will be the biggest themes and trends at the Cannes Lions Festival 2024? We have a few ideas.
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Meet the Concept of “Walled Garden as a Service”
“Walled Garden as a Service” (WGaaS) is a solution that provides an opportunity for data owners to activate their valuable
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