Video Advertising Growth Is Strong. The Limitations of VPAID Are Limiting Greater Growth
It’s been roughly eight years since the IAB first put a stake in the ground and announced that a major
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In 2024’s Political Ad Climate, CTV is the Platform To Watch
For most Americans, election years are synonymous with an absolute deluge of ads: commercials for every candidate in the state
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A New Menu for Success in the “Stale Cookie” Era
Despite what you may have read, the ad industry is still saying farewell to a favorite menu item of marketers
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The Infillion Guide to Rich Media Best Practices
When Google announced the reversal of its longstanding (and long-delayed) plan to fully deprecate cookies in its Chrome browser, the
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What Google’s Cookie Decision Teaches Us About CTAs
When Google announced the reversal of its longstanding (and long-delayed) plan to fully deprecate cookies in its Chrome browser, the
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The Quest For True Interactive Video: Why We Built IDVx
Infillion’s immersive IDVx solution, along with the industry’s shift from VPAID to VAST, reflect bigger, better changes for publishers, advertisers
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Infillion Debuts IDVx, the Industry’s First Scalable Interactive Video Solution, to Help Advertisers Drive Engagement Across Premium CTV, Desktop and Mobile Inventory
Infillion has launched IDVx, a first-to-market solution that brings scalable and measurable premium interactive video, including shoppable ads, across CTV,
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Infillion Named To Inc. 5000 List For 8th Consecutive Year
Infillion has been named to the 2024 Inc. 5000 list of the fastest-growing private companies in America, for the 8th
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What Live Sports Strategy Is Best For Your Brand?
As the healthcare industry – and the companies that support it – increasingly move to digital and always-on, how can
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