Q&A: Why Supporting Diverse-Owned Media Is Part Of A Great Multicultural Strategy
Discover why supporting diverse-owned media is essential for effective multicultural marketing strategies. In this Q&A with Mirror Digital's CEO, Sheila
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Q&A: How Interactive Language Toggles Can Add New Flavor To Bilingual Ads
Did you know Infillion was the first company to ever build ads for bilingual audiences that allow users to toggle
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Q&A: The Nuances Of Marketing To Asian-American Audiences
Over the years, multicultural marketing has frequently overlooked Asian audiences. Hailing from over 70 different ethnicities, Asian-Americans are diverse and
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Revisiting The Ad Industry’s Favorite Ghost Story: Subliminal Messaging
For decades, subliminal messaging – the art of sending someone a message that influences the recipient even though they do
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Consumers Have Infinite Media Choices. Why Don’t Advertisers?
Discover how the advertising landscape has transformed from the uncertainty of wasted spend to the precision of digital targeting.
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For Consumers, Tax Season Is The Real Spooky Season. Your Ads Can Make It Less Scary
Explore how 'spooky season' isn't just about ghosts and ghouls—it's also a time to tackle the real fright of tax
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MediaMath by Infillion Recognized in the 2024 Gartner® Market Guide for Ad Tech Platforms Report
We’re proud to announce that MediaMath by Infillion has been recognized in Gartner 2024 Market Guide for Ad Tech Platforms.
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Video Advertising Growth Is Strong. The Limitations of VPAID Are Limiting Greater Growth
It’s been roughly eight years since the IAB first put a stake in the ground and announced that a major
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In 2024’s Political Ad Climate, CTV is the Platform To Watch
For most Americans, election years are synonymous with an absolute deluge of ads: commercials for every candidate in the state
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