If you're treating consumers like commodity by not respecting their time, attention, and privacy—you're doing it wrong. Here's how you can create a consumer-centric CTV ad experience, according to Infillion President Christa Carone.
The study, revealing that 67% of consumers prefer ad-supported streaming options to ad-free ones, defies conventional thinking about traditional TV advertising models and uncovers the demand for more relevant and personalized advertising.
We gathered the industry’s market-makers at Cannes Lions to answer this question: What will media look like in the consumer-driven future?
The shaping of this virtually immersive new world of code is not only being molded technically, it’s being defined as the next cultural awakening. Infillion invited diversity champions who are shaping the future of media and tech in Web3 to discuss their vision and hopes for this brave new world.
This article was originally published on Campaign. For marketers and brands, the metaverse presents many exciting opportunities for creative and consumer experiences as we start to move beyond Web 1.0 and 2.0 to 3.0. To do that, brands need to start thinking differently about building these experiences and how they can help power the consumer […]
Here’s what leaders from Innovid, PepsiCo, Vizio Ads and Xandr had to say about the future of engagement and creative advertising in our Cannes Lions 2022 panel, "Creativity in Streaming and Why Interactivity Is the Future."
A preview into all that we have in store for Cannes Lions 22 including panel discussions about CTV, Web3, and the Metaverse.
Infillion’s new ad product experience puts consumers in control: opt in to ad, select retailer and add directly to personal cart ### For Immediate Release PR Contact: Alyssa Kehoe, DiGennaro Communications | alyssa.kehoe@digennaro-usa.com LOS ANGELES, May 11, 2022 – Infillion, an advertising platform built for the connected future and Web3, today announced the launch of […]
LOS ANGELES, CA – April 12th, 2022 -The NYX Awards winners for the Season 1 cycle have been revealed to the public by the International Awards Associate (IAA) and Gimbal received two awards for excellence in pushing the boundaries of marketing communications. This year, Gimbal – now Infillion – took home Gold for their Future […]