New Blog: Infillion Acquires Catalina—One of The World’s Largest Sources of Deterministic Purchase Data
New Blog: Infillion Acquires CatalinaRead here
  • Advertising
  • Industry Trends
  • Marketing
  • Multicultural

Q&A: How Interactive Language Toggles Can Add New Flavor To Bilingual Ads

Did you know Infillion was the first company to ever build ads for bilingual audiences that allow users to toggle
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  • Advertising
  • Industry Trends
  • Marketing
  • Multicultural

Q&A: The Nuances Of Marketing To Asian-American Audiences

Over the years, multicultural marketing has frequently overlooked Asian audiences. Hailing from over 70 different ethnicities, Asian-Americans are diverse and
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Revisiting The Ad Industry's Favorite Ghost Story: Subliminal Messaging
  • Advertising
  • Advertising Week
  • CTV
  • Industry Trends
  • Technology

Revisiting The Ad Industry’s Favorite Ghost Story: Subliminal Messaging

For decades, subliminal messaging – the art of sending someone a message that influences the recipient even though they do
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  • Advertising
  • Advertising Week
  • CTV
  • Industry Trends
  • Technology

Consumers Have Infinite Media Choices. Why Don’t Advertisers?

Discover how the advertising landscape has transformed from the uncertainty of wasted spend to the precision of digital targeting.
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For Consumers, Tax Season Is The Real Spooky Season. Your Ads Can Make It Less Scary
  • Advertising
  • CTV
  • Industry Trends
  • Technology

For Consumers, Tax Season Is The Real Spooky Season. Your Ads Can Make It Less Scary

Explore how 'spooky season' isn't just about ghosts and ghouls—it's also a time to tackle the real fright of tax
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MediaMath by Infillion Recognized in the 2024 Gartner Market Guide for Ad Tech Platforms Report
  • Advertising
  • Awards
  • Gartner

MediaMath by Infillion Recognized in the 2024 Gartner® Market Guide for Ad Tech Platforms Report

We’re proud to announce that MediaMath by Infillion has been recognized in Gartner 2024 Market Guide for Ad Tech Platforms.
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Video Advertising Growth Is Strong. The Limitations of VPAID Are Limiting Greater Growth
  • Advertising
  • CTV
  • Industry Trends
  • Technology
  • VPAID

Video Advertising Growth Is Strong. The Limitations of VPAID Are Limiting Greater Growth

It’s been roughly eight years since the IAB first put a stake in the ground and announced that a major
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  • Advertising
  • CTV
  • Industry Trends
  • Politics
  • Technology

In 2024’s Political Ad Climate, CTV is the Platform To Watch

For most Americans, election years are synonymous with an absolute deluge of ads: commercials for every candidate in the state
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A New Menu for Success in the “Stale Cookie” Era
  • Advertising
  • Industry Trends
  • Technology

A New Menu for Success in the “Stale Cookie” Era

Despite what you may have read, the ad industry is still saying farewell to a favorite menu item of marketers
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