MediaMath by Infillion Recognized in the 2024 Gartner® Market Guide for Ad Tech Platforms Report

We’re proud to announce that MediaMath by Infillion has been recognized in Gartner 2024 Market Guide for Ad Tech Platforms, which we think underscores the importance of transparency, data privacy, and performance in today’s ad tech landscape. According to Gartner, “Ad tech platforms continue to add new channels and data partners to their available inventory, but the complexities of data sharing and measurement remain a key challenge in streaming TV (OTT/CTV), retail media and multichannel campaigns.”

MediaMath, which we relaunched in April after acquiring its technology last year, addresses those challenges head-on. Its programmatic platform offers a customizable tech stack with a modular, API-first approach for flexibility and customization; future-proofed identity solutions to expand addressability; curated inventory optimized towards specific KPIs for powerful results; and transparency into performance for improved efficiency. In addition, MediaMath’s strict privacy compliance makes it the DSP of choice for advertisers to run media globally across any regulated vertical, including Pharma, Kids, Political, Gambling, Alcohol, and Tobacco.

Plus, MediaMath’s Brain – our proprietary suite of machine learning solutions – goes far beyond rules-based optimization, simultaneously analyzing a layered view of all bid dimensions (audience, location, channel, price, etc.) to more accurately calculate the combination of variables that drive outcomes.

With the addition of MediaMath to Infillion’s current line of products, which includes TrueX, NeXt, InStadium, and the newly launched IDVx, advertisers now have access to a single platform for advanced programmatic and creative solutions tailored to their unique KPIs and objectives.

“By integrating MediaMath into our offerings, we’re equipping advertisers with a unified platform that skillfully addresses the complexities of fragmented data and multichannel execution. Our unique cookieless audiences built from proprietary data, premium publisher integrations, creative expertise, and a full measurement suite provide us with the tools and technology to drive exceptional results for our clients,” said Infillion’s Chief Product Officer, Marcos Escalante.

Gartner, Market Guide for Ad Tech Platforms, By Mike Froggatt, Andrew Frank, Adriel Tey, Eric Schmitt, 9 July 2024.

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