Bill Todd, Ad Tech Pioneer, Joins Infillion
Former AdTheorent CRO and Conversant President to Lead Infillion's Largest Division
Former AdTheorent CRO and Conversant President to Lead Infillion's Largest Division
Advertisers that prioritize higher AU scores consistently see full-funnel lifts; Infillion's TrueX units score 22% above 2024 AU benchmarks across devices
Ad Tech Executive to Lead New Business Unit, Empowering Organizations to Build and Grow Media Businesses with Composable Programmatic Solutions
Adtech and CTV Leader to Propel Go-to-Market Strategy for Infillion’s Differentiated Media Solutions and Proprietary Advertising Technology
Seasoned Adtech and CTV Leaders Bring Expertise to Infillion’s Client Partnerships Team.
Infillion has launched IDVx, a first-to-market solution that brings scalable and measurable premium interactive video, including shoppable ads, across CTV, desktop and mobile.
Infillion has been named to the 2024 Inc. 5000 list of the fastest-growing private companies in America, for the 8th consecutive year.
Infillion will integrate the Experian identity graph into its unified and scalable platform, expanding the reach and addressability of its demand-side solutions.
The research report, called “Is CTR Really Dead? The State of Digital Advertising’s Most Famous Metric,” brings an analytical lens to rising concerns that we are entering a “zero-click" era.