How MediaMath Empowers Smarter Buying To Combat Programmatic Ad Waste
With the programmatic advertising landscape evolving rapidly, ensuring media quality has never been more critical.
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Revisiting The Ad Industry’s Favorite Ghost Story: Subliminal Messaging
For decades, subliminal messaging – the art of sending someone a message that influences the recipient even though they do not perceive it consciously – has been a hot potato for marketers. Research – most research – indicated that it worked. But advertisers didn’t want to admit they used it as a marketing tactic, which just made consumers more and more suspicious that advertising was being deployed to unwittingly manipulate their minds.
Consumers Have Infinite Media Choices. Why Don’t Advertisers?
Discover how the advertising landscape has transformed from the uncertainty of wasted spend to the precision of digital targeting.
For Consumers, Tax Season Is The Real Spooky Season. Your Ads Can Make It Less Scary
Explore how 'spooky season' isn't just about ghosts and ghouls—it's also a time to tackle the real fright of tax season.
Video Advertising Growth Is Strong. The Limitations of VPAID Are Limiting Greater Growth
It’s been roughly eight years since the IAB first put a stake in the ground and announced that a major shift in interactive video ad serving was at hand.
In 2024’s Political Ad Climate, CTV is the Platform To Watch
For most Americans, election years are synonymous with an absolute deluge of ads: commercials for every candidate in the state playing on a loop across every TV channel, billboards and lawn signs scattered around town, and pithy jingles on the radio.
A New Menu for Success in the “Stale Cookie” Era
Despite what you may have read, the ad industry is still saying farewell to a favorite menu item of marketers and ad data nerds alike: third-party cookies. Facing a cookieless future amid the changing landscape of ad tech overall, advertisers have to pivot.
The Infillion Guide to Rich Media Best Practices
When Google announced the reversal of its longstanding (and long-delayed) plan to fully deprecate cookies in its Chrome browser, the ad industry was both surprised and unsurprised.
What Google’s Cookie Decision Teaches Us About CTAs
When Google announced the reversal of its longstanding (and long-delayed) plan to fully deprecate cookies in its Chrome browser, the ad industry was both surprised and unsurprised.