What Makes TikTok Tick? With Its Future in Question, 5 Takeaways for Marketers
Infillion Media President Christa Carone shares five lessons marketers and agencies can learn from TikTok’s tricks and apply beyond its platform
Infillion Media President Christa Carone shares five lessons marketers and agencies can learn from TikTok’s tricks and apply beyond its platform
Where does a creative team lead when it comes to something like InfillionX? We spoke to Michael Colella, SVP and Executive Producer of Infillion’s Creative Studio, to explain.
Infillionx CMO Laurel shares her observations and learnings from the market forces that shaped the development of InfillionX.
Enhanced measurement technology brings businesses new and improved location data touchpoints in a privacy-forward manner.
Christa Carone, President of Infillion Media, explains how market signals and our clients’ needs influenced the creation of InfillionX, a single cross-platform media solution for full-funnel, multi-KPI campaigns.
We asked Infillion’s Chief Product Officer, Marcos Escalante, to tell us a bit more about what things are like under the hood of InfillionX.
It’s no secret that the data collected from consumers is the fuel that enables seamless engagement, personalization, and the consumer demand we desire. And many people are willing to share their information—or have it used—in exchange for value and convenience. But mounting privacy concerns have cast a shadow over the data-marketing industry.
Infillion announces the launch of InfillionX, a digital advertising product that builds and executes campaigns across the entire Infillion platform — from brand-building to performance, from CTV to rich media display.
For streaming and premium video advertisers, connecting with and engaging a new generation of consumers can seem like an insurmountable hurdle. But by speaking to Gen Z’s natural proclivities and expectations, brands can move the needle, writes Infillion Media’s Christa Carone.