For Consumers, Tax Season Is The Real Spooky Season. Your Ads Can Make It Less Scary
Explore how 'spooky season' isn't just about ghosts and ghouls—it's also a time to tackle the real fright of tax season.
Technology
Search by Category
Video Advertising Growth Is Strong. The Limitations of VPAID Are Limiting Greater Growth
It’s been roughly eight years since the IAB first put a stake in the ground and announced that a major shift in interactive video ad serving was at hand.
In 2024’s Political Ad Climate, CTV is the Platform To Watch
For most Americans, election years are synonymous with an absolute deluge of ads: commercials for every candidate in the state playing on a loop across every TV channel, billboards and lawn signs scattered around town, and pithy jingles on the radio.
A New Menu for Success in the “Stale Cookie” Era
Despite what you may have read, the ad industry is still saying farewell to a favorite menu item of marketers and ad data nerds alike: third-party cookies. Facing a cookieless future amid the changing landscape of ad tech overall, advertisers have to pivot.
The Infillion Guide to Rich Media Best Practices
When Google announced the reversal of its longstanding (and long-delayed) plan to fully deprecate cookies in its Chrome browser, the ad industry was both surprised and unsurprised.
What Google’s Cookie Decision Teaches Us About CTAs
When Google announced the reversal of its longstanding (and long-delayed) plan to fully deprecate cookies in its Chrome browser, the ad industry was both surprised and unsurprised.
Getting the Right Message to the Right Audience – Gimbal’s New Region Detection Feature
Gimbal's Region Detection identifies your app users' current region, allowing you to effortlessly create personalized engagements tailored to your users’ current geographic region, maximizing relevance and impact.
5 Surprising Facts About Attention and Advertising
Here are five facts that have hooked us lately on attention and advertising.
Behind the Scenes with Infillion’s Groundbreaking AI Voice Tech
The story behind our AI-powered voice recognition tech with Amazon that made us the first company to ever bring voice commands to ads on desktop computers and connected TV.