At Advertising Week New York, Infillion CMO Laurel Rossi sat down for a fireside chat with Michelle Weiskittel, senior director of retail media network media, creative, and operations at Albertsons Media to discuss how a legacy retail company becomes a pioneer in a new sector of advertising.
Skelly, the giant skeleton gets the right kind of hard-to-capture attention, and Home Depot backs that attention up with a savvy strategy to keep it while respecting consumers’ time. Here are a lessons marketers can learn from this success.
It’s no secret that the data collected from consumers is the fuel that enables seamless engagement, personalization, and the consumer demand we desire. And many people are willing to share their information—or have it used—in exchange for value and convenience. But mounting privacy concerns have cast a shadow over the data-marketing industry.
A preview into all that we have in store for Cannes Lions 22 including panel discussions about CTV, Web3, and the Metaverse.