The 5 Benefits of CTV Advertising

by | Aug 11, 2023

Connected TV (CTV) is turning traditional television advertising on its head, allowing more brands and businesses to tap into the benefits of meeting audiences on their couches. As more consumers are cutting the cord in favor of streaming options, CTV creates new opportunities to connect with target customers in a way that’s actually welcomed by viewers. 

Let’s explore the benefits of CTV advertising and why it belongs in your strategy for 2023.


CTV Advertising Has a Massive Reach

If you’re looking for a way to reach a large audience with your marketing message, CTV advertising is definitely worth considering. CTV devices are in nearly 80% of U.S. households, and that number is only going to rise.

People are spending more time than ever streaming content on their TVs, with the average American now watching eight hours of video per day. It’s the perfect place to make an introduction and build top-of-mind awareness.


It Offers Precision Targeting

One of the key benefits of CTV advertising is that it offers a level of precision that linear TV can’t match. Rather than aiming for mass marketing messages hoping you reach some of your target audience, CTV advertising makes it easy to split up your ads and programmatically connect with profiles that fit your criteria.

Successful advertising is no longer just a numbers game. It’s about expanding your presence to the right people, and CTV takes the guesswork out of showing your ad content to the people you want to reach.


You Get Measurements and Reporting That Linear TV Doesn’t Offer

Another benefit of CTV advertising that traditional TV can’t touch is that brands no longer need huge performance reports to gauge the effectiveness of their campaigns. CTV offers more data and more ways to measure your impact almost in real-time so you can make adjustments as needed.

Track both online and offline sales with confidence and see how ads tie into your omnichannel strategy. Infillion provides this data infrastructure on your behalf, sending you straight to the insights.


It Aligns with the Cookieless Future

Cookies are going away, leaving marketers scratching their heads as to how they can collect data on their audiences. With CTV, data collection is done for you, no cookies required. CTV relies on hard data like IP addresses, device IDs, and similar first-party data. This helps advertisers target individuals and households and supply contextually relevant content.


It’s Cost-Efficient and Effective

Traditional TV advertising has historically been out of reach for smaller brands with smaller budgets. Advertisers would have to invest tens or hundreds of thousands of dollars in a national ad campaign, and targeting wasn’t nearly as precise.

CTV changes things, giving smaller businesses a chance to compete on a level playing field. There are lots of ways brands can choose to pay for CTV advertising, such as cost per 1,000 impressions or cost per completed view. What’s more, you’re not just limited to one network or channel. This helps you get in front of even more people in a targeted, affordable way.


Get Started with CTV Advertising!

Ready to put these and other benefits of CTV advertising to work for you? Contact us today to learn how.

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