Maximizing Attention in the Age of “Constant Consideration”
Here are 5 strategies marketers can use to maximize attention in this new age of "constant consideration" in the customer journey.
Here are 5 strategies marketers can use to maximize attention in this new age of "constant consideration" in the customer journey.
In a recent eMarketer Tech-Talk webinar, industry experts Nancy Taffers-Santos and Infillion CMO Laurel Rossi shed light on the intricacies of the customer journey and the strategies that can make it more streamlined, effective, and privacy-forward.
We'll explore why you should embrace the messy reality of customer journeys in the post-omnichannel era and how to adapt your marketing strategies accordingly.
What's the difference between a marketing funnel and a customer journey? This blog post will delve into their similarities and differences and how understanding both can elevate your marketing strategy.
What's the difference between a marketing funnel and a customer journey? This blog post will delve into their similarities and differences and how understanding both can elevate your marketing strategy.
What is a post-omnichannel customer journey? This modern approach adopts context and customer-forward strategies that take into account real-time behavior, immediate actions and reactions, customer psychology, and both online and offline environments.
Infillion announces the launch of InfillionX, a digital advertising product that builds and executes campaigns across the entire Infillion platform — from brand-building to performance, from CTV to rich media display.