Post-Omnichannel Marketing: An Introduction

by | May 10, 2023

Do you need help making a lasting impression on your customers in the crowded and competitive marketplace? You’re not alone. The Age of Technology has transformed how people interact with brands and make purchasing decisions. It’s time to embrace a post-omnichannel customer journey and reimagine your approach to marketing.

What is a post-omnichannel customer journey? In contrast to the outdated linear marketing funnel that tries to dictate the customer’s path to purchase, this modern approach adopts context and customer-forward strategies that take into account real-time behavior, immediate actions and reactions, customer psychology, and both online and offline environments. It prioritizes the customer’s experience and the impermanence of the channels and stages themselves.

Infillion’s newly published eBook “Examining the New Customer Journey: Creative Connections for Post-Omnichannel Marketing” aims to help you understand and overcome the challenges of the post-omnichannel environment. This report explains the difference between marketing funnels and customer journeys, questions to consider when choosing a media channel, and best-in-class creative examples for inspiration.

Examining the New Customer Journey - Infillion eBook

Staying Ahead of the Curve: Why Post-Omnichannel Marketing Is Crucial

Post-omnichannel marketing is essential because it acknowledges the shift in consumer behavior towards a more holistic shopping experience. It allows companies to meet their customers where they are and create a frictionless experience across multiple touchpoints. Businesses can utilize customer insights to personalize the experience, improve loyalty, and ultimately drive revenue growth.

For instance, retailers can use footfall attribution data to personalize the in-store experience for customers. This might involve adjusting product placement and signage to improve the shopping experience or providing personalized offers and recommendations to customers based on their previous purchase history.

 

Future-Proof Your Business with Post-Omnichannel Marketing

To implement post-omnichannel marketing, businesses must first gain a new understanding of their customers and their behavior across channels. They should develop a comprehensive strategy that seamlessly intertwines all channels and touchpoints, including social media, email, mobile, and in-store experiences. The use of technology, such as AI, automation, and analytics, can help streamline the process and provide valuable insights into customer behavior.

Post-omnichannel marketing offers various benefits to businesses, such as:

  • Improved customer engagement and loyalty by providing consistent and seamless experiences across all channels
  • Enhanced brand awareness, ensuring customers know a company’s products and services and what they stand for
  • Higher conversion rates, as customers are more likely to make purchases when they are engaged and have a favorable brand experience
  • Better data insights by taking a customer-forward approach, businesses can gain better insights into customer behavior and preferences, which can inform future marketing and advertising strategies.
  • Increased ROI by delivering personalized experiences that meet the customer’s needs, businesses can increase ROI and drive better business outcomes.

To better understand post-omnichannel marketing and how to implement it in your business, download our eBook, “Examining the New Customer Journey: Creative Connections for Post-Omnichannel Marketing.” This comprehensive guide will provide valuable insights and strategies to help your business succeed in this new marketing era.

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