New Blog: Infillion Acquires Catalina—One of The World’s Largest Sources of Deterministic Purchase Data
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Catalina Shopping Basket Index Tracks Q1 2026 Price Trends
  • Catalina
  • Research

Catalina Shopping Basket Index Tracks Q1 2026 Price Trends

The overall rate of grocery inflation reached a point of relative stability in the first quarter of 2026 (Q1 2026),
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15 Questions for DSP
  • Programmatic

The DSP Conversation Has Changed. Here’s How to Lead It.

For most of the programmatic era, DSP evaluation followed a familiar checklist: reach, channel coverage, pricing, service model. Those questions
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Unlock Better CTV Advertising with Infillion MediaMath
  • CTV
  • Mediamath

Unlock Better CTV Advertising with Infillion MediaMath

When streaming platforms bid for studios — and not the other way around — it’s clear where the TV industry
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  • CES
  • Composability
  • Sports

Sports Fandom Is Bigger Than the Game Itself

For years, sports marketing has been organized around a familiar center of gravity: the broadcast.
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Why Agentic AI Demands a New Advertising Foundation
  • Agentic AI
  • CES
  • Composability

Why Agentic AI Demands a New Advertising Foundation

At CES 2026, conversations about AI in advertising felt different. Not louder. Not more speculative. More resolved.
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The AI Readiness Gap: Why Advertising’s Infrastructure Is Holding Intelligence Back
  • Agentic AI
  • AI
  • Thought Leadership

The AI Readiness Gap: Why Advertising’s Infrastructure Is Holding Intelligence Back

In the first two parts of this series, we focused on the present tense of advertising’s infrastructure problem. This final
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The Era of AI-Controlled Media Buying Has Arrived
  • Agentic AI
  • AI
  • Thought Leadership

The Era of AI-Controlled Media Buying Has Arrived

For years, programmatic advertising has been optimized for humans: dashboards, knobs, manual workflows, and layers of abstraction designed to help
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The Fragmentation Paradox: Why Media Teams Are Drowning in Tools, Tabs & Time Loss
  • Agentic AI
  • AI
  • Thought Leadership

The Fragmentation Paradox: Why Media Teams Are Drowning in Tools, Tabs & Time Loss

If you ask people in advertising what their biggest challenge is right now, most won’t say identity. Or cookies. Or
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How AI Is Leveling the Playing Field for Independent Agencies
  • Agentic AI

How AI Is Leveling the Playing Field for Independent Agencies

We brought a group of ten independent agency leaders to Infillion HQ for a wide-ranging discussion about their pain points,
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