New Product Delivers Dynamic Creative Across the Entire Customer Journey at Scale
LOS ANGELES, March 21, 2023 (Newswire.com) – Infillion, an advanced media buying platform for brands of all sizes, today announced the launch of InfillionX, a digital advertising product that builds and executes campaigns across the entire Infillion platform — from brand-building to performance, from CTV to rich media display. As the first full-funnel media product delivering against any KPI combination, InfillionX can optimize any campaign with sequential messaging, custom targeting and guaranteed attention while also leveraging geolocation and store visit data.
Infillion provided early access to select agency partners and advertisers to the full breadth of the InfillionX product, with results that informed the development of this full-funnel solution. Horizon Media piloted InfillionX with multiple clients, including Wind Creek Bethlehem Casino Resort, with a goal of raising awareness and driving foot traffic to its location. To achieve both of these goals at opposite ends of the traditional purchase funnel, InfillionX leveraged the combination of interactive video advertising and dynamic retargeting. Geofencing technology was included to determine when customers visited Wind Creek after engaging with the ads, providing fundamental insights for today’s hybrid physical-digital world. As a result, the campaign successfully delivered against all diverse KPIs at once. Kraft’s Lunchables brand also participated in the InfillionX pilot with similar strong brand lift and conversion results.
“With InfillionX, we’ve incorporated the sophistication of precision targeting with premium inventory, coupled with agile creative and actionable insights; it’s a product built to deliver ROAS with simplicity and at scale,” said Christa Carone, President, Infillion Media.
The launch of InfillionX comes one year after Infillion was born out of the merger of CTV-leader TrueX, location-tech leader Gimbal, and live fan and digital OOH company InStadium. Infillion works with leading brands including Pinterest, iRobot, OnStar, SKYY Vodka, Lionsgate, Amazon, Lego, and Netflix — and their advertising agencies to produce dynamic digital interactive ad units that deliver superior results.
Carl Fremont, CEO of media agency Quigley-Simpson, with clients such as Chase, Weight Watchers, and Hello Fresh, among others, said, “As an independent agency, we’re accustomed to clients of a wide variety of sizes each coming to us with their own unique needs. An offering like InfillionX, where we can create a completely custom media plan that gives us access to innovative ad formats and high-quality inventory across platforms, means that we don’t have to seek out a complicated array of different relationships to produce a top-notch campaign. We can accomplish it all in one place.”
The digital transformation of media, marketing and advertising has created tremendous complexity for advertisers and agencies seeking to build brand awareness while driving sales. Infillion has leveraged its industry-leading TrueTargeting capabilities, award-winning creative studio, premium cross-device inventory, and proprietary UpLift and Arrival measurement systems to deliver the first unified premium product via InfillionX specifically featuring:
- Interactive creative ad formats that guarantee attention, including TrueX, the industry’s premier consumer opt-in, value exchange ad experience.
- Premium, brand-safe inventory across more than 100 suppliers including the likes of Roku, Hulu, and A&E, in addition to valuable advertising assets in live sports and entertainment venues.
- Proprietary first-party data from Infillion-owned consumer opt-in sources, including highly valuable viewing and location data that informs behavioral and contextual targeting.
- Measurement that provides advertisers with digital and physical results — down to consumer footfall behavior.
Rob Emrich, founder of Infillion, recruited a diverse team of experienced media and corporate development experts to work hand in hand with data and tech innovators to build next-generation media solutions at Infillion. “Infillion stands out as the best, most innovative and intuitive digital advertising solution for our clients while also delivering media that respects consumers’ time, attention and privacy. InfillionX has been built to deliver what media planners, buyers and clients need,” Emrich says. “It’s a lofty but much needed endeavor in the industry.”
Infillion’s client success teams provide custom white-glove service to deliver against each campaign’s unique KPIs and client-desired outcomes. To learn more about Infillion and its newest product, InfillionX, visit https://infillion.com/media/infillionx/.