One of the great things about Gimbal beacons is that they’re incredibly low-maintenance. Once you’ve purchased them and placed them about your location (store, arena, OOH asset, etc), there’s little else you have to do. No complicated installation. No confusing configuration. No frequently recurring maintenance. Just deploy them where you want and you’re ready to […]
A mobile ad is more than just a creative combination of copy and imagery. It’s a piece of technology. And like a piece of technology, it must be built from the ground up by engineers and designers working in concert. So how is a mobile ad brought to life? Phase I: Inspiration It all starts […]
Beacons and push notifications. Like peanut butter and jelly, the two have gone hand-in-hand since we started marketing on mobile. And as good of a fit the two might make, beacons have always held the promise of something more – however elusively. A beacon is a signal. It transmits data and corresponds with connected devices […]
Hoteliers now can use beacon technology in guestrooms via the Kube Essentials mobile device charging solution to push targeted guest offers and drive onsite revenues. JERICHO, NY AND SAN DIEGO, JUNE 20, 2017 — Kube Systems, the provider of mobile device charging solutions, has recently partnered with Gimbal to bring location-based marketing to the guestroom […]
I have always jokingly complained that digital marketing is held to exceedingly high-performance expectations compared to other channels. “Go ahead… try and force people not to change the radio station!” I joked during the Viewability Rush of 2015. But that curse is also a blessing. Those same standards are what push our industry to innovate […]
“What happens after a person sees an ad?” You’ve seen this question before, time and time again. “Where do they go?” “What do they do?” “What do they buy?” Each year, the advertising industry gets closer to answering these questions. But we still aren’t quite there. Current attribution solutions either don’t have the necessary breadth […]
We no longer live in an exclusively physical world. In just three years time there will be 30 billion connected devices, each leaving digital footprints of our physical existence. Our offline world is now online. For marketers, this means we now have access to troves of consumer data that, if properly integrated, can unlock personalized, omnichannel […]
LOS ANGELES, April 3, 2017 – EY today announced last week that Rob Emrich, CEO of Gimbal, is a semifinalist for the EY Entrepreneur Of The Year® 2017 Greater Los Angeles Region Award. Now celebrating its 31st year, the awards program recognizes entrepreneurs in over 145 cities and 60 countries who demonstrate excellence and extraordinary success […]
November 7, 2016 – Los Angeles, California The Mobile Majority is excited to announce that it has been awarded the title of Fastest Growing Technology Company in Los Angeles and second fastest growing company overall by the LA Business Journal. “In an increasingly competitive LA tech scene, being regarded as the fastest growing technology company […]