Selling to the CFO: Making the Case for Marketing When Times Are Tough
Marketers who successfully demonstrate the value of marketing with their CFO and corporate finance team stand a good chance of
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Exploring the Marketing Funnel vs. Customer Journey
What's the difference between a marketing funnel and a customer journey? This blog post will delve into their similarities and
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Post-Omnichannel Marketing: An Introduction
What is a post-omnichannel customer journey? This modern approach adopts context and customer-forward strategies that take into account real-time behavior,
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What Makes TikTok Tick? With Its Future in Question, 5 Takeaways for Marketers
Infillion Media President Christa Carone shares five lessons marketers and agencies can learn from TikTok’s tricks and apply beyond its
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Telling Multi-Funnel Creative Stories: Infillion’s Michael Colella on InfillionX’s Launch
Where does a creative team lead when it comes to something like InfillionX? We spoke to Michael Colella, SVP and
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Discover Creative Secrets from Our IAC Award Winners
Infillion took home over a dozen trophies at the 2023 IAC Awards, including "Best in Show" and "Top Agency." Here
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Allowing Clients to Focus On Storytelling: Infillion CMO Laurel Rossi on InfillionX’s Launch
Infillionx CMO Laurel shares her observations and learnings from the market forces that shaped the development of InfillionX.
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Infillion Launches ‘Arrival 3.0,’ Next Generation of In-Store Attribution
Enhanced measurement technology brings businesses new and improved location data touchpoints in a privacy-forward manner.
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Ad Net Zero: Why the Ad Industry Should Give a Hoot About Climate Change
In honor of Earth Day, Infillion talked with John Osborn, U.S. director of Ad Net Zero, an industry organization originally
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