Does your mobile advertising strategy need a boost? Before you rethink your entire mobile marketing game plan, you may want to first consider changing just one part of your strategy: targeting the right customers. If your mobile ads aren’t a hit with consumers, you are likely making some common mobile audience targeting errors. And trust me: […]
Before implementing a mobile location/proximity program, like for any other technical project or program, it is critical to establish measurable goals as early as possible up front. Not doing so can put the entire program at risk. How will you (or your management team) know if the program you’ve implemented is successful? All of the hard […]
Whenever I tell someone that I’m Head of User Experience for a tech startup they usually look at me completely confused. They don’t understand what it is that I really do and how I came about doing it. For that reason I wrote this blog post – to explain a bit on what I do […]
Disruptive change brings opportunities. Amid today’s changing media business, fundamentals favor out of home (OOH) advertising. Consumers are outside the home more often than ever, and nearly everyone is connected through mobile technology. OOH intersects these active and connected consumers making them stop, think and notice. Much of the change impacting the OOH industry today […]
5 Reasons Participating in a Hackathon Should Be On Your Bucket List A friend in New York was a self-described ‘hackathon addict’ – I still recall how silly that sounded. She compared hackathons to speed dating – a brief thrill before moving on. And while I nodded politely as I heard her stories, I assumed […]
Acronyms. They can be helpful when technical terms are particularly too long, plus they keep your text messages short and concise. And, let’s face it, when used properly they can make you sound pretty smart. But certain acronyms can also be the bane of your existence when you’re left confused and wondering if you used […]
The proliferation of mobile devices has had a transformational effect on the shopping experience. It has forced retailers to shift their marketing efforts and focus to the fastest growing, most personalized channel — a shopper’s phone. Imagine the following example, you walk by a retail store whose website you happened to be browsing last week. […]
Location Intelligence & Mobile Engagement Enhance the Financial Services Consumer Experience The digital and mobile revolution has touched every industry, and shifted the ways consumers expect to be interacted with. The Financial Services Industry as a whole has been through many transitions over the last decade, including: mergers and acquisitions; economic downturn and impact from […]
Not getting the results you want from your mobile marketing efforts? The ever-evolving mobile advertising industry sure is a tough one in which to keep up, so rest assured that you’re not alone in your disappointment and frustration. But what if I said your mobile advertising problem isn’t the industry, but, well, you? There, I […]