Celebrating the Power of Partnership at Cannes Lions

Cannes Lions is the industry’s most famous celebration of creativity, but creativity doesn’t reach its full potential without collaboration, connecting the dots, and the presence of a diverse set of minds in the room. And that’s why going back to the Croisette every year is so powerful – not because of the oceanfront views or the plentiful rosé (though those are both nice), but because of the power of in-person collaboration and connection that can happen there. It’s especially meaningful in a world of remote and hybrid work.

The Infillion Garden will be returning to Cannes this year, now located at the brand-new Mondrian Cannes (formerly Le Grand Hôtel), and this year, we’re centering and elevating the power of partnerships. We’re going to be joined by industry partners like Innovid, Airship, Brand Innovators, and Beachfront as well as change-making advocacy groups like The A-List, Creative Spirit, and GLAAD. It’s in collaboration that we do our best work, and can build a more powerful and more inclusive advertising industry.

You can RSVP to the Infillion Garden events here.

What can you expect at the Infillion Garden this year? Here’s a sampling of our content:

• The all-new Inclusion Cafe, a series of daytime events collaboratively produced by top organizations in diversity, equity, and inclusion advocacy like The A-List, GLAAD, Group Black, Concreates, and Creative Spirit. Enjoy breakfast or brunch each day accompanied by discussions about the industry’s most pressing priorities in reaching underrepresented audiences and talent.

• A conversation in which leaders from Infillion and Airship will take on the tech innovations driving new frontiers in mobile marketing to reach consumers in more creative and authentic ways.

• Conversations about the creative and technical decisions that will shape CTV’s next chapter as a mature, results-driven medium for advertisers, publishers, and consumers alike. (Spoiler alert: It involves meaningful partnerships.)

• In-depth perspectives on the hottest industry topics, including but not limited to: the creator economy, women’s leadership, retail media, media M&A, and more.

The Infillion team is thrilled to be returning to Cannes Lions with so many of the partners and collaborators that inspire us every day. Going to Cannes, and excited by the possibility of more partnerships? Infillion is still actively adding to its lineup of programming and social events. If you’re interested in collaborating with us, please email Marissa at marissa.maguire@infillion.com.