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Celebrating the Power of Partnership at Cannes Lions

The Infillion team is thrilled to be returning to Cannes Lions with so many of the partners and collaborators that inspire us every day. Learn about our partners and upcoming events in this sneak peek blog post.

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  • About Infillion
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Telling Multi-Funnel Creative Stories: Infillion’s Michael Colella on InfillionX’s Launch

Where does a creative team lead when it comes to something like InfillionX? We spoke to Michael Colella, SVP and Executive Producer of Infillion’s Creative Studio, to explain.

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Discover Creative Secrets from Our IAC Award Winners

Infillion took home over a dozen trophies at the 2023 IAC Awards, including "Best in Show" and "Top Agency." Here are the winning ads and a behind-the-scenes look at each of them.

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Allowing Clients to Focus On Storytelling: Infillion CMO Laurel Rossi on InfillionX’s Launch

Infillionx CMO Laurel shares her observations and learnings from the market forces that shaped the development of InfillionX.

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  • Industry Trends

Ad Net Zero: Why the Ad Industry Should Give a Hoot About Climate Change

In honor of Earth Day, Infillion talked with John Osborn, U.S. director of Ad Net Zero, an industry organization originally founded in the U.K. to elevate the ad industry’s standards in its approach to combating climate change.

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Bringing The Elegance of Simplicity to the Chaos of Media Planning: Infillion Media President Christa Carone on InfillionX’s Launch

Christa Carone, President of Infillion Media, explains how market signals and our clients’ needs influenced the creation of InfillionX, a single cross-platform media solution for full-funnel, multi-KPI campaigns.

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  • About Infillion
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Our Teams Are Constantly Monitoring And Optimizing: Infillion CPO Marcos Escalante on InfillionX’s Launch

We asked Infillion’s Chief Product Officer, Marcos Escalante, to tell us a bit more about what things are like under the hood of InfillionX.

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  • About Infillion
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  • Infillion Events

For Infillion’s First Birthday, a Look Back at an Exciting Year

One year ago this month, in March 2022, we unveiled Infillion to the world. Combining the technology and talent from Gimbal and TrueX, we created a vision for an advanced media buying platform for the full purchase funnel, with transparency and intricate data at every step of the transaction.

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  • Creative
  • Industry Trends
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Super Bowl LVII Ads and the State of “Watercooler” Content

The brands that ran commercials in Sunday night’s Super Bowl LVII can teach the advertising world a thing or two about how to – or how not to – reach broad audiences in a fragmented world. Here are a few observations we took note of.

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  • Celebrating the Power of Partnership at Cannes Lions June 1, 2023
  • Creating Harmony in the Customer Journey: Touchpoints, Media Channels, and Devices May 24, 2023
  • Selling to the CFO: Making the Case for Marketing When Times Are Tough May 18, 2023
  • Exploring the Marketing Funnel vs. Customer Journey May 15, 2023
  • Post-Omnichannel Marketing: An Introduction May 10, 2023
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