Infillion Named To Inc. 5000 List For 8th Consecutive Year
Infillion has been named to the 2024 Inc. 5000 list of the fastest-growing private companies in America, for the 8th consecutive year.
Caroline McCarthy
A Check-In on the Ad Industry’s Commitment to Diverse-Owned Media
Dealing with this reality – and ensuring that the ad industry can live up to its promises – was the subject matter of an eye-opening panel at Cannes Lions co-hosted by Infillion and diverse publisher and creator network Mirror Digital, “What Does The Ad Industry Really Owe Diverse-Owned Media?”
How to Bridge the Gap Between Creative and Programmatic
On an Infillion-hosted panel in Cannes, “Why Programmatic Shouldn’t Be A Dirty Word For Creatives,” a set of leaders from across the digital advertising spectrum addressed the controversy head-on.
From Cannes Lions, How Advertisers Can Keep Up with Sports Fans
Infillion’s recent research report, “The New Sports Fan,” dug into the trends that are driving changes in sports marketing, and brought its central themes to Cannes for an all-star panel moderated by Digiday.
Why Diversity Behind the Camera Is Just as Important as on Screen
54% of consumers say they feel underrepresented in advertising, but only a third of advertisers have actively been incorporating DEI practices into their production processes over the course of the past five years.
Untangling the Reality of Attention Measurement
Attention – and standardizing the measurement of it – is of growing importance in the advertising industry.
What to Watch for at Cannes Lions 2024
What will be the biggest themes and trends at the Cannes Lions Festival 2024? We have a few ideas.
Meet the Concept of “Walled Garden as a Service”
“Walled Garden as a Service” (WGaaS) is a solution that provides an opportunity for data owners to activate their valuable data and inventory – at a particularly crucial time as the advertising industry undergoes a massive shift.
Why Retail Media Is at an Inflection Point
At a panel hosted by Infillion leaders from the retail media, CPG, and agency agreed that retail media grew so quickly that it’s now imperative to set it up for long-term stability. Here's what they had to say.