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Caroline McCarthy

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  • CTV
  • Industry Trends

INFOGRAPHIC: A Look at How Much Time We Saved Consumers in 2022

Consumers spend a lot of time seeing ads, but in 2022 Infillion ads saves viewers 2.1 million hours. Here's what else would take 2.1 million hours...

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  • Creative
  • Industry Trends
  • Technology

CES ‘23 Wrapped: Our Big Learnings for Marketers

From first-party data to the latest immersive experiences, here's our recap of CES 2023 and what marketers can takeaway.

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  • Creative
  • Technology

How We Built It: Sonic Prime Immersive Ad for the NHL

Here's an under-the-hood look at how Infillion's Creative Studio built the immersive Sonic Prime ad for Netflix and the NHL.

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  • Industry Trends
  • Metaverse
  • Technology

Five Tech Trends for Marketers at CES 2023

What’s happening outside the C-Space? We enlisted a tech journalist to help us navigate the massive tech confab.

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  • Industry Trends
  • Metaverse

Is Art Basel the Next Big Metaverse Event for Brands?

Will Art Basel remain a regular stop on the digital conference circuit for brands? Here’s what marketers need to know, based on what was on the ground in 2022.

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  • Creative

Making It Work: How to Build Digital Ads That Balance Creative Freedom with Effectiveness

What’s the best way to balance an appetite for cutting-edge ads with the need to meet KPIs? Here are five learnings from our panel with agency leaders in Austin, TX.

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News & Insights

  • Consumer Adoption: When Will the Metaverse Go Mainstream? January 31, 2023
  • Adding the Personal Touch: Our Findings for CTV Personalization January 24, 2023
  • INFOGRAPHIC: A Look at How Much Time We Saved Consumers in 2022 January 13, 2023
  • CES ‘23 Wrapped: Our Big Learnings for Marketers January 11, 2023
  • How We Built It: Sonic Prime Immersive Ad for the NHL January 3, 2023
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