The company, focused on CTV engagement advertising and location-based marketing services, hires Baker to deepen relationships with publishing, technology, and local media partners

For Immediate Release
PR Contact: Casey Sudzina, Geben Communication | (614) 883-0270 |

LOS ANGELES, January 12, 2022 – Gimbal | true[X], a technology company that is reinventing omnichannel experiences with a focus on value exchanges that respect consumers’ time, privacy, and attention, announced today that it has appointed Lauri Baker as SVP, Partnership Strategy.

Baker comes to Gimbal | true[X]  as a media executive with over two decades of sales and marketing leadership experience at companies like Discovery Inc., Verizon Media, HuffPost, and Yahoo!. Most recently, she served as Partner and COO at Pause Commercials, where she oversaw operations and revenue strategy for the early-stage adtech start-up, steering business development efforts, and developing the company’s go-to-market strategy.

“At Gimbal | true[X], we are a partnership company at our core, and I fundamentally believe that collaboration will fuel the evolution of our media industry,” said Baker. “Our combined location-based data and creative capabilities provide an unparalleled opportunity to drive meaningful change by reimagining competitive business models through innovative and creative engineering. Whether we are solving for customer expectations or scalable data-driven ad experiences, an inclusive economy means greater results for everyone.”

Baker’s experience with building relationships that create successful product roadmaps alongside go-to-market strategies in the past have delivered $250M+ revenue growth for brands. In her new role at Gimbal | true[X], she will focus on developing and nurturing mission-critical partnerships for the company’s robust media business that will inform innovation and go-to-market priorities.

“As trends and technology in our industry continue to converge, we’re focused on elevating our partnerships across our business. Lauri brings to us a unique blend of experiences in media, adtech and revenue-driving roles that relied on creative collaborations with both peers and competitors,” said Christa Carone, President, Gimbal | true[X]. “Her expertise, insights, and deep knowledge of our increasingly interdependent businesses are the ideal complements to our talented team that is breaking new ground in data-driven, value-exchange marketing.”

Read the official announcement here.