In the ever-tightening world of advertising budgets, one metric has risen from buzzword to business imperative: incrementality. As brands scrutinize every dollar spent, they’re demanding more than just clicks and conversions - they want to know whether their retail media investments are actually driving net new outcomes.
Retail media has rapidly evolved from a growing opportunity to a cornerstone of digital advertising, and is on track to reach nearly $166 billion globally in 2025.
Retail media networks have become a dominant force in digital advertising, giving brands direct access to highly engaged shoppers at the moment of purchase. Historically, RMNs’ growth has been fueled in large part by endemic advertisers, but a new wave is emerging: non-endemic advertisers, or advertisers whose products aren’t for sale at that retailer.
Off-site channels are reshaping retail media, allowing retailers to re-engage shoppers across streaming, web, audio, and digital screens. With over 1 in 5 U.S. retail media dollars shifting off-site, brands are leveraging first-party data to expand reach and maximize impact.
We’re proud to announce that MediaMath by Infillion has been recognized in Gartner 2024 Market Guide for Ad Tech Platforms.
Infillion announces the launch of InfillionX, a digital advertising product that builds and executes campaigns across the entire Infillion platform — from brand-building to performance, from CTV to rich media display.
Infillion acquired Analytiks.ai, an in-store visitation technology company that generates hyper-accurate traffic counting and zone visit metrics for venue owners.
Infillion’s new ad product experience puts consumers in control: opt in to ad, select retailer and add directly to personal cart ### For Immediate Release PR Contact: Alyssa Kehoe, DiGennaro Communications | alyssa.kehoe@digennaro-usa.com LOS ANGELES, May 11, 2022 – Infillion, an advertising platform built for the connected future and Web3, today announced the launch of […]
LOS ANGELES, CA – April 12th, 2022 -The NYX Awards winners for the Season 1 cycle have been revealed to the public by the International Awards Associate (IAA) and Gimbal received two awards for excellence in pushing the boundaries of marketing communications. This year, Gimbal – now Infillion – took home Gold for their Future […]