Should You Invest in CTV Advertising?
Explore the benefits of CTV advertising, including cost-effectiveness, reach, data-driven ads, and more.
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The 5 Benefits of CTV Advertising
Explore the benefits of CTV advertising, including cost-effectiveness, reach, data-driven ads, and more.
A Beginner’s Guide to CTV Advertising
Have questions about CTV advertising? Here’s what you should know about this emerging advertising channel.
Where Creative & Tech Meet Scale: Charting the Course for “CTV 2.0″
What’s the next set of priorities for CTV advertising? At Cannes Lions, Infillion president Christa Carone and Beachfront CEO Chris Maccaro took on this subject in a conversation moderated by Conor McKenna, partner at LUMA Partners.
A New Era for Streaming Ads: How Publishers Are Upgrading Their AVOD Game, with Innovid
How can publishers take advantage of this new AVOD trend and ensure it lasts? Innovid and Infillion were joined by leaders from Fox, TelevisaUnivision, Havas Media Group and IAB to address this question on streaming ads.
Infillion, Innovid Partner to Scale Reach and Streamline Workflow for Interactive CTV Ads
CTV publishers using Innovid's platform now have seamless access to Infillion's award-winning value exchange ads.
Infillion Unveils InfillionX, the First Full Funnel Media Product That Delivers Against Any Campaign KPI
Infillion announces the launch of InfillionX, a digital advertising product that builds and executes campaigns across the entire Infillion platform — from brand-building to performance, from CTV to rich media display.
From Seamless Shopping to Multicultural Media, 5 Strategies for Engaging Gen Z Through CTV
For streaming and premium video advertisers, connecting with and engaging a new generation of consumers can seem like an insurmountable hurdle. But by speaking to Gen Z’s natural proclivities and expectations, brands can move the needle, writes Infillion Media’s Christa Carone.
Brands are on Board with CTV Advertising. What About Consumers?
Viewers aren’t choosing lower-priced subscription services because they want to see more advertising.