Brands are on Board with CTV Advertising. What About Consumers?
Viewers aren’t choosing lower-priced subscription services because they want to see more advertising.
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Hello. Do I Have Your Attention?
Discover the factors that impact attention metrics and where advertisers should lean in.
Adding the Personal Touch: Our Findings for CTV Personalization
In a recent IPSOS report, we share the latest data on personalization in a privacy-first future.
TV Commerce: 3 Ways to Make Shopping Click for Consumers
What will it take for shoppable TV to be a more valuable part of the marketing mix for brands — and a viable medium for consumers who want to shop as new shows and seasons drop? Here are three things marketers can do now.
Netflix: Here’s How To Create The Best CTV Experience In The Industry
A letter of advice from Infillion CMO Laurel Rossi to the leadership at Netflix on how to create CTV ad experiences that consumers actually want.
The CTV Experience: Let’s Make Sure It Connects With Consumers
If you're treating consumers like commodity by not respecting their time, attention, and privacy—you're doing it wrong. Here's how you can create a consumer-centric CTV ad experience, according to Infillion President Christa Carone.
Gimbal Acquires true[X] to Bridge Physical World with Connected TV
Enhanced targeting and measurement solutions create new addressable TV offering # # # For Immediate Release PR Contact: Liz Weinsten, Gimbal | (800) 882-5216 ext. 523 | marketing [at] gimbal [dot] com LOS ANGELES, CA – September 29, 2020 — Gimbal announced today that it has acquired true[X], a connected TV (CTV) focused value exchange […]