attention Archives

Untangling the Reality of Attention Measurement

Attention – and standardizing the measurement of it – is of growing importance in the advertising industry.

Infillion Named to Fast Company’s Annual List of the World’s Most Innovative Companies of 2024

Infillion has been named to the Fast Company's prestigious list of the World's Most Innovative Companies of 2024.

2024’s Streaming TV Trends: What Our Industry Can Expect in the Year Ahead

Streaming TV business model changes, shoppable ads, generative AI, and a stronger push for collaboration will reshape next year’s advertising landscape. Here’s how.

Infillion Joins The Attention Council to Drive Advanced Ad Measurement

A leader in attention-based advertising, Infillion’s membership in The Attention Council (TAC) will help it expand its pioneering role in making attention-based advertising and measurement a key part of the advertising industry.

Maximizing Attention in the Age of “Constant Consideration”

Here are 5 strategies marketers can use to maximize attention in this new age of "constant consideration" in the customer journey.

Lessons in Attention from Home Depot’s Giant Skeleton

Skelly, the giant skeleton gets the right kind of hard-to-capture attention, and Home Depot backs that attention up with a savvy strategy to keep it while respecting consumers’ time. Here are a lessons marketers can learn from this success.