What if your media platform could not only follow instructions, but actually understand intent, reason through nuance, and take autonomous action – all without sacrificing brand safety or human oversight?
The annual CES trade show always offers a captivating glimpse into the future of technology and innovation, where advancements are framed not just around gadgets and robots, but through how they shape the lives of consumers – and this year, of course, through the ever-present lens of AI.
2024 has been a year of immense change and growth in the ad tech industry. The buzzword on everyone’s lips – again – has been artificial intelligence, and brands have been hard at work figuring out how to operate in a cookieless future even though Google backtracked on its cookie deprecation plans.