Consumer Adoption: When Will the Metaverse Go Mainstream?
What would it take for the metaverse to get the consumer adoption it needs? Infillion's VP of Business Transformation and Innovation Charles Adleman shares his thoughts.
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Adding the Personal Touch: Our Findings for CTV Personalization
In a recent IPSOS report, we share the latest data on personalization in a privacy-first future.
INFOGRAPHIC: A Look at How Much Time We Saved Consumers in 2022
Consumers spend a lot of time seeing ads, but in 2022 Infillion ads saves viewers 2.1 million hours. Here's what else would take 2.1 million hours...
CES ‘23 Wrapped: Our Big Learnings for Marketers
From first-party data to the latest immersive experiences, here's our recap of CES 2023 and what marketers can takeaway.
How We Built It: Sonic Prime Immersive Ad for the NHL
Here's an under-the-hood look at how Infillion's Creative Studio built the immersive Sonic Prime ad for Netflix and the NHL.
Five Tech Trends for Marketers at CES 2023
What’s happening outside the C-Space? We enlisted a tech journalist to help us navigate the massive tech confab.
TV Commerce: 3 Ways to Make Shopping Click for Consumers
What will it take for shoppable TV to be a more valuable part of the marketing mix for brands — and a viable medium for consumers who want to shop as new shows and seasons drop? Here are three things marketers can do now.
Is Art Basel the Next Big Metaverse Event for Brands?
Will Art Basel remain a regular stop on the digital conference circuit for brands? Here’s what marketers need to know, based on what was on the ground in 2022.
Making It Work: How to Build Digital Ads That Balance Creative Freedom with Effectiveness
What’s the best way to balance an appetite for cutting-edge ads with the need to meet KPIs? Here are five learnings from our panel with agency leaders in Austin, TX.