How Much Time Did Infillion Save Consumers in 2023?
In 2023, Infillion saved consumers 1.34 million hours that they otherwise would’ve spent watching commercials. What else could you do in those 1.34 million hours? Here are some ideas.
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How AI Can Be an Asset, Not a Threat, to Creative Work
Let’s look at a basic tactic that brands can employ to check themselves on their AI ethics, and get some inspiration from brands that are already doing it well.
Why AI Is This Year’s Ad Industry Buzzword (Again)
We asked David Berkowitz, who runs the AI Marketers Guild, about trends versus meaningful industry change, innovative brand uses for AI, and more. Here are his answers.
Infillion by the Numbers: See the Year’s Creative Stats
We're saying goodbye to an eventful 2023 by taking a look back on the numbers and trends we've seen across the vast Infillion network this year in this 2023 wrapped infographic.
2024’s Streaming TV Trends: What Our Industry Can Expect in the Year Ahead
Streaming TV business model changes, shoppable ads, generative AI, and a stronger push for collaboration will reshape next year’s advertising landscape. Here’s how.
How to Master Interactive Ad Creative: Content Collections
For brands that need to advertise a larger suite of products or narratives, choosing the correct single topic to focus an ad on can be a challenge. The "have your cake and eat it too" solution: Content Collections.
Infillion Joins The Attention Council to Drive Advanced Ad Measurement
A leader in attention-based advertising, Infillion’s membership in The Attention Council (TAC) will help it expand its pioneering role in making attention-based advertising and measurement a key part of the advertising industry.
How to Master Interactive Ad Creative: Quizzes
Quizzes aren’t the only way to engage users and drive them down-funnel for ads. It’s just that the quiz format might be the best at it. Check out these quiz ad strategies and examples.
How to Master Interactive Ad Creative: Games
Ads-as-games can be incredibly powerful when done correctly. While they can be fun, under the playful surface is a delicate touch with regard to strategy and storytelling.