How to Master Interactive Ad Creative: Content Collections
For brands that need to advertise a larger suite of products or narratives, choosing the correct single topic to focus
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Infillion Joins The Attention Council to Drive Advanced Ad Measurement
A leader in attention-based advertising, Infillion’s membership in The Attention Council (TAC) will help it expand its pioneering role in
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How to Master Interactive Ad Creative: Quizzes
Quizzes aren’t the only way to engage users and drive them down-funnel for ads. It’s just that the quiz format
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How to Master Interactive Ad Creative: Games
Ads-as-games can be incredibly powerful when done correctly. While they can be fun, under the playful surface is a delicate
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How to Master Interactive Ad Creative: Guided Stories
Welcome to our Interactive Storytelling series. Here, we’ll share Infillion’s favorite strategies on how to turn static stories into interactive
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Ads Can Stress People Out, Especially Around the Holidays. Here’s How Brands Can Change That.
58% of consumers say the onslaught of holiday marketing stresses them out. Here's how brands and advertisers can alleviate consumer
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Maximizing Attention in the Age of “Constant Consideration”
Here are 5 strategies marketers can use to maximize attention in this new age of "constant consideration" in the customer
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How “Staying Human” Will Give the Ad Industry a Better Future
A panel hosted by Infillion at Advertising Week New York, titled “The Road Map To Media’s Connected Future,” took on
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Lessons on Inclusion and Accessibility at Advertising Week New York
During Advertising Week New York last week, Infillion CMO Laurel Rossi sat down with Dara Marshall, the Head of JPMorgan
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