How to Master Interactive Ad Creative: Games
Ads-as-games can be incredibly powerful when done correctly. While they can be fun, under the playful surface is a delicate
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How to Master Interactive Ad Creative: Guided Stories
Welcome to our Interactive Storytelling series. Here, we’ll share Infillion’s favorite strategies on how to turn static stories into interactive
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Ads Can Stress People Out, Especially Around the Holidays. Here’s How Brands Can Change That.
58% of consumers say the onslaught of holiday marketing stresses them out. Here's how brands and advertisers can alleviate consumer
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Maximizing Attention in the Age of “Constant Consideration”
Here are 5 strategies marketers can use to maximize attention in this new age of "constant consideration" in the customer
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How “Staying Human” Will Give the Ad Industry a Better Future
A panel hosted by Infillion at Advertising Week New York, titled “The Road Map To Media’s Connected Future,” took on
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Lessons on Inclusion and Accessibility at Advertising Week New York
During Advertising Week New York last week, Infillion CMO Laurel Rossi sat down with Dara Marshall, the Head of JPMorgan
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How Albertsons Media Collective Is Built for Rapid Industry Change
At Advertising Week New York, Infillion CMO Laurel Rossi sat down for a fireside chat with Michelle Weiskittel, senior director
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Lessons in Attention from Home Depot’s Giant Skeleton
Skelly, the giant skeleton gets the right kind of hard-to-capture attention, and Home Depot backs that attention up with a
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5 Surprising Facts About Attention and Advertising
Here are five facts that have hooked us lately on attention and advertising.
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